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Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty download epub

by Arthur Middlebrooks,Craig Terrill


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FREE shipping on qualifying offers. Market Leadership Strategies for Service Companies reveals the key strategies for creating and sustaining a market leadership position for any service business.

Service industry experts Craig A. Terrill and Arthur G. Middlebrooks .

Craig Terrill and Art Middlebrooks challenge us to become market leaders by doing things differently in employee engagement and service innovation.

Terrill, . and Middlebrooks, A. Market Leadership Strategies for Service Companies: Creating Growth, Profits, and Customer Loyalty. NTC Business Books, Lincolnwood, I. c2000

Terrill, . c2000. Vavra, T. G. Aftermarketing: How to Keep Customers for Life through Relationship Marketing. Discovering the Economics of Customer Relations. Customer Loyalty and how It Affects Business Economics. Preconditions for Building Successful Relationships: Understanding the Driving Forces of Customer Relationships - an Actor Based Framework. Supplier Relationship Levels.

book by Arthur Middlebrooks. The book explains in detail the key strategies which every service company needs to implement if it wants to become a market leader

book by Arthur Middlebrooks. The book explains in detail the key strategies which every service company needs to implement if it wants to become a market leader. The book is universally applicable as the services sector is witnessing tremendous growth more so in countries like India.

Does Corporate Social Responsibility Influence Customer Loyalty in the Taiwan Insurance Sector? The role of Corporate Image and Customer Satisfaction. Middlebrooks, A. and American Marketing Association (2000), Market Leadership Strategies for Service Companies: Creating Growth, Profits, and Customer Loyalty, NTC/ Contemporary Publishing, Lincolnwood, IL. Ulaga, W. and Eggert, A. (2006), Relationship value and relationship quality: broadening the nomological network of relationships , European Journal of Marketing, Vol. 40 Nos 3/4, pp. 311-326. Does Corporate Social Responsibility Influence Customer Loyalty in the Taiwan Insurance Sector? The role of Corporate Image and Customer Satisfaction. Journal of Promotion Management 35, 1-22.

Middlebrooks focuses on helping service companies grow profitably through new product and service development . Middlebrooks is the coauthor of two books, Innovating the Corporation and Market Leadership Strategies for Service Companies.

Middlebrooks focuses on helping service companies grow profitably through new product and service development, branding, and effective marketing strategies. He has worked with companies from a broad range of industries, including mobile apps, consumer packaged goods, e-commerce, energy, financial services, telecommunications, and information technology.

Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty. Craig Terrill, Arthur Middlebrooks. New Rules for the New Economy. & Middlebrooks, A. (2000). Strengthening customer loyalty through intimacy and passion: Roles of customer–firm affection and customer–staff relationships in services. McGraw Hill Professional. Tzokas, . & Saren, M. (2004). CrossRefGoogle Scholar.

The Loyalty Effect is a 1996 book by Fred Reichheld of the consulting firm Bain & Company, and the book's title is also sometimes used to refer to the broader loyalty business model as a whole. Reichheld's book was exceptionally popular with marketing and customer relationship management professionals, and as such the phrase "loyalty effect" has become synonymous in some circles with the more generic concepts covered by the loyalty business model.

Market Leadership Strategies for Service Companies reveals the key strategies for creating and sustaining a market leadership position for any service business. Service industry experts Craig A. Terrill and Arthur G. Middlebrooks affirm that in order to become a dominant market leader, a service company must find ways to: Define their service business and the benefits customers receive Reveal the intangible aspects of the service experience Move in a different direction from competitors by addressing new, intense, and unmet customer needs Put people back into the equation, not just automate and reengineer to increase operational efficiency Find ways to move away from the parity battles (i.e., fights over the perceived equality of the same type of service from different companies) in their particular industry Offering a detailed, comprehensive plan, the authors employ examples drawn from a wide selection of recognizable service companies, such as Southwest Airlines, Dominos Pizza, Pizza Hut, Taco Bell, Fed Ex, Home Depot, IBM, Marriott Hotels, MiniMaids, and more. The result is a highly effective practitioner's guide that includes best practices and case studies. Praise for Market Leadership Strategies for Service Companies " The number one problem for every service firm today is differentiation. Craig Terrill and Art Middlebrooks challenge us to become market leaders by doing things differently in employee engagement and service innovation. This book is the bible for service industry executives who want to be change agents in their business and who seek practical solutions to achieving growth." -- J. Terrence Franke, principal, sales and marketing Hewitt Associates

Comments: (2)

elektron
As the Managing Partner for a major consulting firm and having spent 13 years in the services sector, I can honestly say I have read hundreds of business books. This is by far one of the best I have ever read.
Terrill and Middlebrooks provide scores of frameworks and client examples that provide a literal How-To roadmap for anyone serious about growing their company -- in an extremely profitable way.
I found especially insightful the authors perspectives on how to fill the financial growth gap that most companies find to be the most challenging part of their longer term strategy. From new product development to segmentation to positioning and branding to communications, Terrill and Middlebrooks basically give you an MBA in a book.
I have to admit I have borrowed their concepts fairly liberally since I read this book as it serves only to provide my clients (as well as my company) with the best possible solutions to their growth challenges.
Thanks guys for taking the seminal thinking that already exists in the services sector several steps further.
Bravo!
Ygglune
Market Leadership Strategies for Service Companies is an interesting book for companies in the services sector. The book explains in detail the key strategies which every service company needs to implement if it wants to become a market leader. The book is universally applicable as the services sector is witnessing tremendous growth more so in countries like India.
Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty download epub
Biography & History
Author: Arthur Middlebrooks,Craig Terrill
ISBN: 0844224413
Category: Business & Money
Subcategory: Biography & History
Language: English
Publisher: McGraw-Hill; 1st edition (October 11, 1999)
Pages: 288 pages