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The Social Psychology of Consumer Behaviour (Applying Social Psychology) download epub

by Zeynep Gurhan-Canli,Joseph R. Priester,Richard P. Bagozzi


Epub Book: 1438 kb. | Fb2 Book: 1551 kb.

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The Social Psychology o. Series: Applying Social Psychology.

The Applying Social Psychology series challenges this criticism. The latest book in the series addresses consumer behaviour, defined broadly as the acquisition, use and disposal of products, services, ideas and practices.

Richard P. Bagozzi, Zeynep Gurhan-Canli, Joseph R. Priester. How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption?

Richard P.

How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates

How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated

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Start by marking The Social Psychology of Consumer Behaviour (Applying Social Psychology) as Want to Read: Want to Read savin. ant to Read.

Zeynep Gurhan-Canli, Joseph R. Priester, Richard P. Bagozzi. Place of Publication. Psychology: Textbooks & Study Guides. Foreword by. Stephen Sutton. Richard P. Bagozzi is the J. Hugh Liedtke Professor of Management at the Jesse H. Jones Graduate School of Management, and Professor of Psychology, Rice University, Houston, Texas, US. eynep Gurhan-Canli is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, US. oseph R. Priester is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA. United Kingdom Higher Education Oup Psychology. Jones Graduate School of Management, and Professor of Psychology, Rice University, Houston, Texas, USA. Zeynep Gurhan-Canli is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA. Joseph R. Country of Publication.

oceedings{Bagozzi2002TheSP, title {The social psychology of consumer behaviour}, author {Richard P. Bagozzi and Zeynep G{"u}rhan-Canli and Joseph R. Priester}, year {2002} }. Bagozzi, Zeynep Gürhan-Canli, Joseph R.

Applied Social Psychology.

According to some definitions, consumer behaviour consists of the psychological and social processes people undergo in the acquisition, use, and disposal of products (Bagozzi, Gürhan-Zanli, and Priester, 2002, p. 1). This seems a plausible definition at first. But it is deficient, in so far as it is difficult to find instances of behaviour that do not involve some goods. Applied Social Psychology.

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers?

The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behavior. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised.

The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts, which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.


The Social Psychology of Consumer Behaviour (Applying Social Psychology) download epub
Economics
Author: Zeynep Gurhan-Canli,Joseph R. Priester,Richard P. Bagozzi
ISBN: 0335207235
Category: Business & Money
Subcategory: Economics
Language: English
Publisher: Open Univ Pr; 1 edition (October 2002)
Pages: 224 pages