» » Marketing Strategy in the Pharmaceutical Industry

Marketing Strategy in the Pharmaceutical Industry download epub

by Marcel Corstjens


Epub Book: 1319 kb. | Fb2 Book: 1184 kb.

This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied.

This book has clearly been well maintained and looked after thus far.

Based on Storewars, Marcel and his wife Judith Corstjens co-authored a book Store Wars: The Battle for Mindspace . Marcel's consulting activities focus on marketing strategy in the pharmaceutical and FMCG industries. Corstjens . Lal R. (2012).

Based on Storewars, Marcel and his wife Judith Corstjens co-authored a book Store Wars: The Battle for Mindspace and Shelfspace (J. Wiley & Sons), which analyses and proposes strategies for manufacturers and retailers in the FMCG industry. Marcel is the creator and director of the Storewars programme for senior executives in the consumer goods industries.

Part 5 Competitive analysis: competitive forces in the pharmaceutical industry; the process of competitive analysis

Part 5 Competitive analysis: competitive forces in the pharmaceutical industry; the process of competitive analysis.

oceedings{ngSI, title {Marketing Strategy in the Pharmaceutical Industry}, author {Marcel .

oceedings{ngSI, title {Marketing Strategy in the Pharmaceutical Industry}, author {Marcel Corstjens}, year {1991} }. Marcel Corstjens. Part 1 The marketing concept: the specificities of pharmaceutical marketing the tasks of marketing the structure of the book. Part 2 The strategic marketing context: overall company strategy marketing strategy at the portfolio level marketing strategy at the product level. Part 3 Market segmentation: criteria for identifying market segments advantages of segmentation potential drawbacks segmentation bases target market selection.

Details (if other): Cancel. Thanks for telling us about the problem. Marketing Strategy In The Pharmaceutical Industry. by.

INSEAD INSEAD · Area of Marketing UK retailers in the fast-moving consumer goods industry focus their strategy on building loyalty through quality 'own' labels.

INSEAD INSEAD · Area of Marketing. New-product success in the pharmaceutical industry: How many bites at the cherry? Article. UK retailers in the fast-moving consumer goods industry focus their strategy on building loyalty through quality 'own' labels. By contrast, French retailers compete aggressively on price. Store Wars: The Battle for Mindspace and Shelfspace.

Marketing Strategy Desktop Guide, Very Good Books. Marketing Strategy in the Pharmaceutical Industry by Corstjens, Marcel Hardback. List price Previous priceEUR 10. 2.

Shop with confidence. Marketing Strategy Desktop Guide, Very Good Books.

Marcel Corstjens, Marketing Strategy in the Pharmaceutical Industry (London: Chapman & Hall, 1991). 13. Japan Pharmaceutical Manufacturers Association, quoted in Daiwa Securities Investment Monthly June 1990.

Поиск книг BookFi BookFi - BookFinder. Download books for free. Forecasting for the Pharmaceutical Industry: Models for New Product And In-market Forecasting And How to Use Them. Containment in the Pharmaceutical Industry (Drugs and the Pharmaceutical Sciences).

Marketing strategy is a way through which business try to achieve their goals in the shape of increase in sales and getting advantage over the . The market leader is that organization which has dominance in the industry.

Marketing strategy is a way through which business try to achieve their goals in the shape of increase in sales and getting advantage over the competitors. An effective Marketing Strategy is one in which marketing goals, the action sequences and the policies are combined. Types of Marketing Strategy.

The rate of discovery of new drugs has been declining in recent years, and the pharmaceutical industry has turned its attention more to the competitive marketing of their existing products. Corstjens (marketing, INSEAD, France) presents a panoramic view of the industry's strategies for readers with no background in marketing such as research scientists, and product registration and medical information specialists as well as for product managers and sales directors in the trade. Buyers subject to the these strategies might also find the information interesting. Acidic paper. Annotation copyright Book News, Inc. Portland, Or.
Marketing Strategy in the Pharmaceutical Industry download epub
Economics
Author: Marcel Corstjens
ISBN: 0412389800
Category: Business & Money
Subcategory: Economics
Language: English
Publisher: Chapman & Hall; 1 edition (June 1, 1991)
Pages: 243 pages