» » Leisure Travel: Making it a Growth Market...Again!

Leisure Travel: Making it a Growth Market...Again! download epub

by Stanley C. Plog


Epub Book: 1471 kb. | Fb2 Book: 1914 kb.

Leisure travel : making it a growth market. Library of Congress Control Number: 91177958.

Leisure travel : making it a growth market. again! Stanley C. Plog. Leisure travel : making it a growth market. Download PDF book format. Choose file format of this book to download: pdf chm txt rtf doc. Download this format book. Book's title: Leisure travel : making it a growth market.

A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel-why people travel . He has written two other books on travel (Leisure Travel: Making it a Growth Market. Again!, and Vacation Places Rated).

A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel-why people travel and why they don't, and how to reach and motivate them more effectively.

These travel personality types are used in books and other publications by Plog to discuss how to develop new .

These travel personality types are used in books and other publications by Plog to discuss how to develop new destination areas that will maintain their allure for a long period of time, how to improve or reposition current ones, and how to advertise and market more efficiently to specific psychographic (personality based) segments (. Plog, S. 2001, Why destination areas rise and fall in popularity: an update of a Cornell Quarterly classic. Cornell Hotel and Restaurant Administration Quarterly, Vol. 42, No. 3, pp. 13-24.

0471529524 (ISBN13: 9780471529521).

Leisure travel: Making it a growth marke. gain. Stanley Plog’s model of allocentricity and psychocentricity, a seminal tourism model, has been widely cited in the tourism literature and is included in virtually every hospitality and tourism text. Vacation places rated. At the same time, it has been scrutinized by a host of critics who questioned aspects of the model’s applicability and validity.

Plog, S. 1991 Leisure Travel: Making it a Growth Marke. gain! . 2001 Why Destination Areas Rise and Fall in Popularity: An Update of a Cornell Quarterly Classic. Reprints and Permissions. gain! New York: Wiley. Cornell Hotel and Restaurant Administration Quarterly 42(3):13-24. CrossRefGoogle Scholar.

He has written two other books on travel ("Leisure Travel: Making it a Growth Market. Again!," and "Vacation Places Rated"). Leisure Travel: The New Necessity. Golden Ages and Lost Horizons. The Future of Travel: Rosy Forecasts and Realistic Probabilities. Perspectives on leisure travel. The psychology of travel. A Carpenter's Tools Re-visited: Measuring Allocentrism and Psychocentrism Properly.

He has written two other books on travel (Leisure Travel: Making it a Growth Market.

The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper.
Leisure Travel: Making it a Growth Market...Again! download epub
Industries
Author: Stanley C. Plog
ISBN: 0471529524
Category: Business & Money
Subcategory: Industries
Language: English
Publisher: Wiley; 1 edition (June 18, 1991)
Pages: 256 pages