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Management and Marketing of Services, Second Edition (Contemporary Business) download epub

by Angela Cottam,Peter Mudie


Epub Book: 1998 kb. | Fb2 Book: 1412 kb.

I recommend this book to all those who teach or study the marketing and/or management of services.

I recommend this book to all those who teach or study the marketing and/or management of services. It is a practical guide for the student and a useful summary for the teacher.

Peter Mudie, Angela Cottam.

suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.

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By Peter Mudie, Angela Cottam.

Автор: Mudie And Cottam Название: Management And Marketing Of.Описание: This book is praised in the market for its organization, format, clarity, brevity and flexibility.

Описание: This book is praised in the market for its organization, format, clarity, brevity and flexibility.

By: Peter Mudie; Angela Cottam. Publisher: Routledge. Print ISBN: 9780750635943, 0750635940. eText ISBN: 9781136386459, 1136386459.

B H contemporary business series.

The management and marketing of services. 1 2 3 4 5. Want to Read. Are you sure you want to remove The management and marketing of services from your list? The management and marketing of services. B H contemporary business series. 658. Library of Congress. xi, 269 p. : Number of pages.

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text
Management and Marketing of Services, Second Edition (Contemporary Business) download epub
Management & Leadership
Author: Angela Cottam,Peter Mudie
ISBN: 0750635940
Category: Business & Money
Subcategory: Management & Leadership
Language: English
Publisher: Butterworth-Heinemann; 2 edition (July 27, 1999)
Pages: 306 pages