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Comunicacion Corporativa (Spanish Edition) download epub

by Cees Van Riel


Epub Book: 1896 kb. | Fb2 Book: 1941 kb.

Comunicación Corporativa book.

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Van Riel also presents his own corporate communication strategy model. The book has a good mix of theoretical discussion, real life examples and ways of practical implementation.

Comunicacion Corporativa.

Cornelis Bernardus Maria (Cees) van Riel (born 15 June 1951) is a Dutch organizational theorist, consultant, and Professor of Corporate Communication at Rotterdam School of Management and Director of the Corporate Communication Centre at the Erasmus.

Cornelis Bernardus Maria (Cees) van Riel (born 15 June 1951) is a Dutch organizational theorist, consultant, and Professor of Corporate Communication at Rotterdam School of Management and Director of the Corporate Communication Centre at the Erasmus University, known for his work in the area of corporate communication and reputation management

MNA Comunicación corporativa, Barcelona (Barcelona, Spain). Diseño y construcción de espacios para la comunicación corporativa.

MNA Comunicación corporativa, Barcelona (Barcelona, Spain).

Cees van Riel is Co-Founder of Reputation Institute and served as its Vice Chairman. Dr. van Riel is also a Professor Emeritus at Rotterdam School of Management of Erasmus University Rotterdam where he founded 18 years ago the Executive Master of Science in Corporate Communication Program. van Riel is the author of numerous books and articles, creator of the RepTrak Alignment Monitor and co-author, with Charles Fombrun, of Essentials of Corporate Communication and Fame & Fortune: How the World's Leading Companies Build Winning Reputations. Get Reputation Ready.

Van Riel, Charles J. Fombrun, Charles J. Fombrun. This lively and engaging new book addresses a topical and important area of study

Van Riel, Charles J. This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

This lively and engaging new book addresses a topical and important area of study. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers.

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Comunicacion Corporativa (Spanish Edition) download epub
Management & Leadership
Author: Cees Van Riel
ISBN: 8489660077
Category: Business & Money
Subcategory: Management & Leadership
Language: Spanish
Publisher: Prentice Hall (May 1998)