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Sun Tzu and the Art of Business: Six Strategic Principles for Managers download epub

by Mark R. McNeilly


Epub Book: 1447 kb. | Fb2 Book: 1855 kb.

The Art of War in Business Today, Sun Tzu's appeal has extended beyond the military realm into the world of business. Because business by definition deals with competition, Sun Tzu's principles are ideally suited to competitive business situations

The Art of War in Business Today, Sun Tzu's appeal has extended beyond the military realm into the world of business. Because business by definition deals with competition, Sun Tzu's principles are ideally suited to competitive business situations. In the United States and Europe, The Art of War has been quoted in numerous books on strategy, organization and competition. Many of its more striking verses have been the lead-in for countless business articles

Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business by Gerald A. .

There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly.

by Sun Tzu · Mark McNeilly. Sun Tzu: The Art of War for Managers; 50 Strategic Rules.

Sun Tzu and the Art of Business: Six Strategic Principles for Managers. by Sun Tzu · Mark McNeilly. by Sun Tzu · Gerald A. Michaelson. Learn the strategic rules of Sun Tzu and how to incorporate them into your management style. In this translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, inclu. The Art of War/The Book Of Lord Shang.

Start by marking Sun Tzu and the Art of Business .

Start by marking Sun Tzu and the Art of Business: Six Strategic Principles for Managers as Want to Read: Want to Read savin. I'm however exceedingly relieved that McNeilly's work disappointed my scepticism: it proved a far departure from others.

While there are traits that are desired in leaders, The Art of War also lists those that should be avoided.

I. 5 Tu Mu). While there are traits that are desired in leaders, The Art of War also lists those that should be avoided. There are five qualities which are dangerous in the character of a general. If reckless, he can be killed; A general who is stupid and courageous is a calamity. If cowardly, captured; One who esteems life above all will be overcome with hesitancy. Hesitancy in a general is a great calamity

Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzus strategic principles can be successfully applied to modern business situations.

He extracts powerful lessons for managers, executives, and entrepreneurs in all industries on leadership, people development, and teamwork.

To hand down the wisdom he had gained from years of battles, more than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive plus the entire text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation ("Win All Without Fighting"), how to attack a competitor's weak points ("Avoid Strength and Strike Weakness"), and how to maximize the power of market information for competitive advantage ("Deception and Foreknowledge"). He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition ("Shape Your Opponent"), and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Even though down-sizing continues to increase corporate competition, and new technology constantly changes the playing field, the basics of business and strategy remain essentially unchanged. Sun Tzu and the Art of Business illuminates the fundamental strategic principles, providing lessons every manager must know to succeed today.

Comments: (7)

Ghile
If you are looking for practical real world business strategies from history's greatest general then McNeilly's book is pragmatic in using Sun Tzu's principles in the real world. Not only do get the full translation of Sun Tzu's Art of War in this book you also get McNeilly's book with all his sapient advice for practical use in the business world. I have started applying some strategies at work with successful results. A definite buy for any corporate manager or anyone looking to become a leader in the business world.
Ytli
I was fortunate to hear the author of this excellent book speak to a meeting in Raleigh, NC a few months ago and his inspired yet entertaining talk motivated me to go out and purchase this book.

It seems to me that this book is one of a select few which form a theme, the best exemplar of which, IMHO, is the Living CompanyThe Living Company. At the heart of this theme is the notion that long term success for businesses does not come from short term measures aimed at profit maximisation through minimising costs and selling at the highest possible price in the marketplace. While such tactics predominate in many areas of the American economy where corporate power and marketing have limited consumer choice to poor products sold at a high price providing high salaries and big bonuses for top executives for a relatively short period of time before they have succumbed to the storms unleashed through globalisation and domestic monetary and banking policies.

Instead, the approach on offer here is based on sound principles rather than get rich schemes favoured by Madoff and his Ponzi accolytes, or the latest management fads which generate short-term results before being shown to be the fakes that they are.The principles ennuciated within are based on Sun Tzu's Art of War, which is a collection of anecdotes, and pointers to miltary success. The author relates the principles therein to buinesses and provides contemporary case-study examples to support his thesis. In doing so he points the way to a different type of business enterprise to the command and control, micromanaging, CYA type which has been so common in America but, truth be told, is to be found wanting in the new global competitve markets.

What is being advocated is the type of networked business model which has proved to be so successful elsewhere, surviving the squalls which have beset the world economy in recent years. The trouble is that a transition to these types of business will come at a heavy price for those who have managed to become very wealthy through the short-termist type of tactics that have predominated in the past. Perhaps the current depression will prove to be the fulcrum which tips the scales in favour of the new type of business which is promoted in this book.

Change management is often advocated by those who are most resistant to change themselves, often in challenged companies who are fighting for their very existance. Executives should take the opportunity to establish long term strategies for the future and go on to build a better mousetrap or whatever and set about winning the war which is going on on a global scale and not just in America. This is just the book to help them.
Hamrl
An excellent treatise on how to be a giant in the world of marketing experts. For those who studied Sun Tzu in the military this provides the bridge to business. For those who never read Sun Tzu this is your opportunity to understand how the weak can overcome the strong and how you can avoid the sucicide mission of most frontal assaults on your competitor. Highly recommended reading at every level of the organization. Required reading for my Sr. Management staff.
Dianantrius
McNeilly was the first work I read applying Sun Tzu to modern business. Although I was initially impressed with the translation of theory, I was very disappointed with lack of in-depth discussion beyond almost "common sense" applications and few business examples. But, it is a fairly easy and quick read...a good starting point in getting the "Art of War" into your business strategies.

McNeilly does well jumping between Sun Tzu's original translated text and then applying that verse to his supporting points. There is a bit more military examples than there are business examples, which has been a little disappointing. But, the corporate world examples that are provided are good ones.

"Art of Business" does well to explain the finer points of Sun Tzu's timeless strategic tome and gets you started in the right direction.
Faehn
I usually am not impressed by business management. They are typically full of strategies I consider common sense. This book however, gives concrete steps to take that are not so intuitive. I will be putting the ideas into practice.
Levaq
Excellent companion to Sun Tzu and the Art of Modern Warfare. He places the strategic principals in a much wider context than others.
Hasirri
Great book!
good read
Sun Tzu and the Art of Business: Six Strategic Principles for Managers download epub
Management & Leadership
Author: Mark R. McNeilly
ISBN: 0195099966
Category: Business & Money
Subcategory: Management & Leadership
Language: English
Publisher: Oxford University Press; 1St Edition edition (November 14, 1996)
Pages: 272 pages