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Interactive Decision Aids in E-Commerce (Contributions to Management Science) download epub

by Jella Pfeiffer


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Interactive Decision Aids in E-Commerce. Authors: Pfeiffer, Jella Jella Pfeiffer. Contributions to Management Science.

Interactive Decision Aids in E-Commerce. Authors: Pfeiffer, Jella. Theory-driven design of interactive decision aids. Practical implications and recommendations on the design of webstores. This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. ien Interactive Decision Aids Interactive Information Management Tools e-commerce. Authors and affiliations.

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Interactive Decision Aids in E-Commerce (Contributions to Management Science) by Jella Pfeiffer.

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are.

Interactive Decision Aids in E-Commerce This book gives recommendations on which interactive decision aids to. . Article · January 2012 with 28 Reads. How we measure 'reads'.

Contributions to Management Science - : Interactive Decision Aids in E-Commerce Tout savoir sur Contributions to.Jella Pfeiffer (Auteur)

Contributions to Management Science - : Interactive Decision Aids in E-Commerce Tout savoir sur Contributions to Management Science. Jella Pfeiffer (Auteur).

Interactive Decision Aids in E-Commerce (Hardback). The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior. Business Business & management E-commerce: business aspectsBusiness Business & management Sales & marketingComputing & IT Computer science Human-computer interaction User interface design & usability Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 22/12/2011 ISBN-13: 9783790827682 Details: Type: Hardback Format: Books.

Название: Pfeiffer, Interactive Decision Aids in E-Commerce (Contributions to Management Science) .

Описание: This book gives recommendations on which interactive decision aids to offer in webstores.

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds.  Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior



Interactive Decision Aids in E-Commerce (Contributions to Management Science) download epub
Marketing & Sales
Author: Jella Pfeiffer
ISBN: 3790827681
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: Physica; 2012 edition (December 22, 2011)
Pages: 250 pages