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The Market Value Process: Bridging Customer & Shareholder Value download epub

by Albert V. Bruno,Alan S. Cleland


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With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

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AS Cleland, AV Bruno. J Rosenstein, AV Bruno, WD Bygrave, NT Taylor.

Alan S. Cleland, Albert V. Bruno.

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Cleland), March-April, pp. 16-17

Cleland), March-April, pp. 16-17.

Value as a theme in the relationship marketing literature is gaining increasing attention

All these concepts are of a strategic and theoretical nature and while very interesting and thought-provoking are not backed up by any empirical evidence or support. Value as a theme in the relationship marketing literature is gaining increasing attention. In particular, the synthesis of value concepts with a multi-stakeholder approach to relationship marketing has been the subject of recent interest.

Discover a unique, cross-functional approach to developingstrategyEarn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.
The Market Value Process: Bridging Customer & Shareholder Value download epub
Marketing & Sales
Author: Albert V. Bruno,Alan S. Cleland
ISBN: 0787902756
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: Jossey-Bass; 1st edition (August 14, 1996)
Pages: 244 pages