The Market Value Process: Bridging Customer & Shareholder Value download epub
by Albert V. Bruno,Alan S. Cleland
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With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.
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AS Cleland, AV Bruno. J Rosenstein, AV Bruno, WD Bygrave, NT Taylor.
Alan S. Cleland, Albert V. Bruno.
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Cleland), March-April, pp. 16-17
Cleland), March-April, pp. 16-17.
Value as a theme in the relationship marketing literature is gaining increasing attention
All these concepts are of a strategic and theoretical nature and while very interesting and thought-provoking are not backed up by any empirical evidence or support. Value as a theme in the relationship marketing literature is gaining increasing attention. In particular, the synthesis of value concepts with a multi-stakeholder approach to relationship marketing has been the subject of recent interest.
Category: Business & Money
Subcategory: Marketing & Sales
Publisher: Jossey-Bass; 1st edition (August 14, 1996)
Pages: 244 pages