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Learning Aid for use with Basic Marketing download epub

by Jr. William D. Perreault,Jr. William Perreault


Epub Book: 1129 kb. | Fb2 Book: 1586 kb.

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Perreault, William D; McCarthy, E. Jerome (Edmund Jerome); Perrault, William D. Basic marketing. Marketing, Marketing - Management. Books for People with Print Disabilities. Internet Archive Books. Uploaded by ttscribe3. hongkong on February 7, 2018.

BASIC MARKETING: A Marketing Strategy Planning ApproachHardcover. This book develops and presents the "Four Ps" framework when describing the components of the marketing mix (product, price, place, promotion).

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

Автор: Perreault Название: Basic marketing: a global managerial approach ISBN: 0071113320 ISBN-13(EAN) .

The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs.

William . Perreault J. Jerome E. This is a fairly comprehensive fundamentals of marketing book. It begins with an elementary explanation of the marketing discipline and its relationship to society

William . It begins with an elementary explanation of the marketing discipline and its relationship to society. This is followed by an explanation of the ingredients in marketing strategy planning. Following this section, the author addresses the external factors that affect marketing decisions. This is followed by a discussion of demographic and behavioral deminisons of the customer. Then, the author catergories different type of customers.

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All Formats All Books All Music Audiocassette music recording Blu-ray Braille Cassette audiobook CD Audiobook CD Music recording DVD E-audio E-book E-video Equipment, games, toys Kit . Perreault, William D. (Added Author).

All Formats All Books All Music Audiocassette music recording Blu-ray Braille Cassette audiobook CD Audiobook CD Music recording DVD E-audio E-book E-video Equipment, games, toys Kit Large Print Book Map Microform Music Score Phonograph music recording Phonograph spoken recording Picture Serials and magazines Software and video games VH.

Books by William D Perreault Jr with Solutions. E. Jerome McCarthy, William D. E Jerome McCarthy, Joseph Cannon, William D Perreault, Jerome E. McCarthy, Joseph P. Cannon, Jr. Perreault.

UNC Kenan-Flagler Business School. William R. Kenan Professor · 1976 to present. The University of North Carolina at Chapel Hill. Others named William Daniel Perreault Jr. William Daniel Perreault Jr. (Bill Perreault).

This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book develops and presents the "Four Ps" framework when describing the components of the marketing mix (product, price, place, promotion). Features include: integrated coverage of how developments in e-commerce are impacting marketing thinking and marketing action as well as a comprehensive discussion of marketing lessons learned from both the successes and failures of companies, including the dot.coms, in the new economy; coverage of the important new perspectives that evolve from customer relationship management (CRM) strategies and tools, and how they relate to concepts such as customer equity, customer acquisition and retention costs; and updated Internet exercises that are integrated throughout the text, along with links to companies referenced in the book.
Learning Aid for use with Basic Marketing download epub
Marketing & Sales
Author: Jr. William D. Perreault,Jr. William Perreault
ISBN: 0072430095
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: McGraw-Hill/Irwin; 14 edition (December 6, 2001)
Pages: 472 pages