Marketing Planning Guide (Haworth Marketing Resources) download epub
by Robert E Stevens,William E Warren,Bruce Wrenn Ph.D.,David L Loudon
Robert E. Stevens (Author), David L. Loudon (Author), William E. Warren (Author) & 0 more.
Robert E. ISBN-13: 978-1560240846.
Marketing Planning Guide, 2d e. Personal communications to the writer, October 1-30, 2001. 6. Bearden, W. Ingram, T. LaForge, . 2001) Marketing: Principles and Perspective.
Marketing Planning Guide, 2d ed. Binghamton, NY: The Haworth Press, 1997. New York: McGraw-Hill 7. Kotler, . Wong, . Saunders, . and Armstrong, . 2005, Principles of Marketing, Pearson Education - Parts 5 to 8 provide an excellent overview of marketing mix elements. 8. Lancaster, . and Massingham, . 1999, Essentials of Marketing, McGraw- Hill - good all-round marketing textbook.
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests.
by William E. Warren, David L. Loudon, Robert E. Stevens.
Marketing Planning Guide by Robert E. Stevens, David L. Loudon, and William E. Warren (Binghamton, NY: Haworth Press, 1991)Google Scholar. Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries by Jean J. Boddewyn (Westport, CT: Quorum Books, 1992)Google Scholar. Sociopolitical Aspects of International Marketing by Erdener Kaynak (New York: Haworth Press, 1991)Google Scholar. Holbrook, Morris B. 1987. Dodge, Robert D. (1958) Selling the Older Consumer. Journal of Retailing (Summer): 73–81.
Robert E Stevens, David L Loudon, Bruce Wrenn. Скачать (pdf, . 7 Mb).
Marketing Planning Guide (Haworth marketing resources). by Robert E. Loudon, William E. Warren. by Bruce Wrenn, Robert E. Loudon. ISBN 9781560240846 (978-1-56024-084-6) Softcover, Haworth Pr Inc, 1991. Find signed collectible books: 'Marketing Planning Guide (Haworth marketing resources)'. ISBN 9780789027467 (978-0-7890-2746-7) Softcover, Routledge, 2006.
Category: Business & Money
Subcategory: Marketing & Sales
Publisher: Haworth Pr Inc; 2 edition (October 1, 1997)
Pages: 343 pages