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The Public Relations Writer's Handbook download epub

by Don Spetner,Carol Ames,Merry Aronson


Epub Book: 1184 kb. | Fb2 Book: 1722 kb.

If you're sent to a desert island and can only bring one book on public relations-this is the book.

However,since the book was first published, the digital revolution haschanged the way we live and do business. Computers, e-mail, cellphones, and the World Wide Web have become a part of everydaylife. If you're sent to a desert island and can only bring one book on public relations-this is the book. The original The Public Relations Writer's Handbook has long been the best how-to on PR written deliverables.

The public relations writer’s handbook : the ditigal age /Merry Aronson, Don Spetner, Carol Ames.

Published by Jossey-Bass. AWiley Imprint989 Market Street, San Francisco, CA 94103-1741 ww. osseybass. comNo part of this publication may be reproduced, stored. The public relations writer’s handbook : the ditigal age /Merry Aronson, Don Spetner, Carol Ames. 2nd ed. p. cm. Includes bibliographical references and index.

Don Spetner is senior vice president for Global Meeting and Communications at Korn/Ferry International.

Merry Aronson, Don Spetner, Carol Ames.

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by Merry Aronson, Don Spetner, Carol Ames.

Andre F. Clewell, James Aronson - Ecological Restoration: Principles, Values, and Structure of an Emerging Profession (The Science and Practice of Ecological Restoration Series). Andre F. Clewell, James Aronson.

Spetner oversees all marketing, public relations, and corporate .

Spetner oversees all marketing, public relations, and corporate communications for the firm’s seventy-two offices in forty countries. Prior to joining Korn/Ferry, he served as vice president of corporate communi- cations for SunAmerica In. where he was responsible for all corporate advertising, communications, and public relations. Carol Ames teaches entertainment studies and public rela- tions on the faculty of California State University, Fullerton.

Public relations - Authorship. inlibrary; printdisabled; ; china.

The first Public Relations Writer's Handbook has become one of the most well-known reference books in the PR industry.  A second edition will launch it even further, with the added expertise of seasoned PR writer, Carol Ames, and brand new chapters on digital media and email.  Most books in the public relations writing category are sorely outdated, failing to examine the changes of electronic media.  The authors are working on a substantive revision of the book, examining every chapater through the lens of the 'digitial age.'  Chapters will include:

-Public Relations Goes Digital with 100% New Information

-Mulitmedia Presentations- 100% New

-External Communications- 80% New

-Internal Communications- 90% New

-Crisis Communication & Official Statements- 95% New

-A thoroughly updated appendix, including an entirely new grammar and style checklist.


Comments: (7)

allegro
I'm reading this book for a graduate level course in professional writing and public relations. The book is full of practical tips and best practices for writing media releases and pitches, speeches, blog posts - everything that a public relations practitioner may be called upon to write for their organization or client. I can see myself pulling this off the shelf for reference in the future. Even if you are a seasoned PR professional, you'll pick up a few tips and fine tune your skills.
showtime
The book is kind of outdated, but that's the book Purdue University online M.S. Program in Communication chose for the Strategic Communication Professional Writing Class. I would have preferred a book more recent. Overall, most of the information is useful for what I need it for, mostly class discussions and preparing written documents.
Xirmiu
If you're sent to a desert island and can only bring one book on public relations--this is the book. The original The Public Relations Writer's Handbook has long been the best how-to on PR written deliverables. The 2007 Second Edition brings the book into the Digital Age, per the amended title. Press releases, pitch letters, backgrounders, investor relations, Web content, event planning, PR plans--they're all here.

Even experienced pilots use a checklist before takeoff. This book serves the same critical function for both PR pros and novices. Keep it on your shelf along with the rest of your reference canon, which should include The Elements of Style and The Associated Press Stylebook as this book recommends.
Fearlesshunter
I tried on multiple occasions to download this book and was unable to do so until months after my class had ended for the semester. So, I spent money on a textbook that I needed and couldn't use. Very disappointed.
Shadowbourne
With the little experience I have in this field thus far, it is by far that only as time goes on, will you become better at being a professional in public relations. Books, google, forums can only do so much for an inexperienced individual. BUT, this book does give you a SOLID FOUNDATION to your career. Obviously so does a good education, but this book attributes to that greatly. I recommend it, I thank those writers for creating this book, and hope all that are seeking to get better in this field find their own way.
Kearanny
Not terribly useful to a pro, I've been told, but it certainly helped me shape my work as a novice doing PR writing.
Malodora
Really useful desk reference for beginner and advanced practitioners.
This book is a solid reference for writing a wide range of traditional PR materials, including documents that are not covered in other PR writing books. The guidelines, checklists, and examples will be especially useful for someone who is writing a particular document for the first time.

However, the sections about online PR are very brief, high level, and seem like they were written just to get something about the Internet, blogs, etc. into the book. For these topics, readers will want to look at other books that cover digital PR.
The Public Relations Writer's Handbook download epub
Marketing & Sales
Author: Don Spetner,Carol Ames,Merry Aronson
ISBN: 0787945706
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: Jossey-Bass (July 8, 1998)
Pages: 224 pages