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Essentials of Marketing Research, 2nd Edition download epub

by George S. Day,V. Kumar


Epub Book: 1121 kb. | Fb2 Book: 1664 kb.

The 13-digit and 10-digit formats both work.

The 13-digit and 10-digit formats both work.

Offering a sound theoretical base supported by relevan. т 13409.

V. Kumar, David A. Aaker, George S. Day. Contains detailed discussions of the process, with num. т 2917. Offering a sound theoretical base supported by relevan. David A. Aaker, V. Kumar, George S. Relevant and recent examples and citations.

Описание: Contains detailed discussions of the process, with numerous examples from the industry.

Vinay Kumar’s most popular book is Customer Relationship Management: Concept, Strategy, and Tools.

Aaker, David A; Day, George S. Bookplateleaf.

Kumar was recently honored as one of the world's top five-ranked marketing scholars. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including "Market Driven Strategy, " the companion volume to this book. A consultant to leading corporations worldwide, Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania. Библиографические данные.

Find nearly any book by George S Day (page 2). Get the best deal by comparing prices from over 100,000 booksellers. ISBN 9780005273982 (978-0-00-527398-2) Hardcover, John Wiley&Sons, 2002.

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Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in various marketing applications is presented.
Essentials of Marketing Research, 2nd Edition download epub
Marketing & Sales
Author: George S. Day,V. Kumar
ISBN: 047141235X
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: Wiley; 2 edition (November 16, 2001)
Pages: 512 pages