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The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s download epub

by Faith Popcorn


Epub Book: 1648 kb. | Fb2 Book: 1223 kb.

Find many great new & used options and get the best deals for The Popcorn Report: Revolutionary Trend Predictions for . Her predictions cover areas such as food, shopping, health and beauty, travel, sex and catchphrases.

Her predictions cover areas such as food, shopping, health and beauty, travel, sex and catchphrases.

Marketing consultant Popcorn is in the business of spotting commercially significant social trends to offer . Here, futurist Popcorn offers her predictions for the 1990s and explains the method used by her consulting firm, Brain Reserve, to identify significant trends.

Marketing consultant Popcorn is in the business of spotting commercially significant social trends to offer appropriate product and policy recommendations to blue-chip clients like AT & T, IBM and Coca-Cola (she told the latter that New Coke wouldn't work).

Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, In. the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace.

Faith Popcorn (born Faith Plotkin) is a futurist, author, and founder and CEO of marketing consulting firm BrainReserve. Born as Faith Plotkin, she later legally changed her name to "Faith Popcorn. She was born in New York and spent her early childhood in Shanghai, China, before returning to the United States

Report: Revolutionary Trend Predictions for Marketing in the 1990s. I was introduced to Faith Popcorn the first time on a Anthony Robbins interview audio casette

The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s. It would be another 3 years before anyone was even talking about "The Information Super-Highway. The Popcorn Report is one of the great books of original thought and Faith Popcorn deserves a spot in the Marketing Hall of Fame. I was introduced to Faith Popcorn the first time on a Anthony Robbins interview audio casette. Ms Popcorn has a powerful way to bring across future trends.

0 5 Author: Faith Popcorn Narrator: Faith Popcorn. The Future Is In Your Hands Faith Popcorn has seen it coming - and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years.

Find nearly any book by Popcorn,Faith. Get the best deal by comparing prices from over 100,000 booksellers.

The Popcorn report : revolutionary trend predictions for marketing in the 90.

The Popcorn report : revolutionary trend predictions for marketing in the 90s. Faith Popcorn. The changes she foresees include "cashing out", or swapping th. More).

She also foresaw the demand for fresh foods, home delivery, four-wheel drives and the failure of New Coke


Comments: (7)

Lyrtois
Probably my rating is unfair. The required reading was about 1992 max 3...and I did it about now 2017. Childish and obvious. Some megatrends are interesting.
Dagdalas
I read the book years ago and mentioned it to my daughter and business partner so she wanted a copy to read. Very informative and in the ensuing years much has come true. Recommended for folks who want to follow a model of thinking ahead.
Porgisk
An old read but overall it was okay and still relevent today.
Slowly writer
Good for Real Estate students.
Vudomuro
Highly recommended by a friend.
Never got around to reading it.
But I assume it's a terrific book.
Cesar
Have you ever met someone who's been to one-too-many Tony Robbins seminars? It's like listening to a parrot. Most marketing books, in my opinion, are like that; compilations of what's already been said by someone else. The exceptions to this rule - the great breakthrough books - are Ogilvy on Advertising, The 22 Immutable Laws of Marketing, and The Popcorn Report.
Originally published in 1991, some would call it "dated." These people are idiots. In one of her closing chapters, Ms. Popcorn very presciently describes email and e-commerce, calling them "screenmail" and "infobuying" though neither had yet been invented. Heck, in 1991 we weren't even using the word "internet." It would be another 3 years before anyone was even talking about "The Information Super-Highway."
The Popcorn Report is one of the great books of original thought and Faith Popcorn deserves a spot in the Marketing Hall of Fame. Buy the book. It will stretch your mind by showing you how we got to where we are.
Jerdodov
Faith Popcorn is very insightful and her writings portray a sense of clarevoyancy. She has predicted over 8 trends that have since been realized and she has helped many entrepreneurs pave the way to success. Popcorn seems to know exactly what it is that the American public wants and how our needs will change in the future. Her success and accuracy is legendary, however, if you tend to have a short attention span, I suggest simply reading the firs 6 chapters and the last 4. The mid-section is very repetitive, offering very few new ideas. Take a look and find out what Popcorn has known for years.
This book was published a long time ago, so it's interesting to see how some if the "predictions" have worked out over time. Obviously an intelligent woman wrote this.
A friend recommended it and the book was as my friend said it would be, so that's why the five star rating.
The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s download epub
Marketing & Sales
Author: Faith Popcorn
ISBN: 0712698116
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: Random House (1992)
Pages: 226 pages