The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s download epub
by Faith Popcorn
Find many great new & used options and get the best deals for The Popcorn Report: Revolutionary Trend Predictions for . Her predictions cover areas such as food, shopping, health and beauty, travel, sex and catchphrases.
Her predictions cover areas such as food, shopping, health and beauty, travel, sex and catchphrases.
Marketing consultant Popcorn is in the business of spotting commercially significant social trends to offer . Here, futurist Popcorn offers her predictions for the 1990s and explains the method used by her consulting firm, Brain Reserve, to identify significant trends.
Marketing consultant Popcorn is in the business of spotting commercially significant social trends to offer appropriate product and policy recommendations to blue-chip clients like AT & T, IBM and Coca-Cola (she told the latter that New Coke wouldn't work).
Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, In. the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace.
Faith Popcorn (born Faith Plotkin) is a futurist, author, and founder and CEO of marketing consulting firm BrainReserve. Born as Faith Plotkin, she later legally changed her name to "Faith Popcorn. She was born in New York and spent her early childhood in Shanghai, China, before returning to the United States
Report: Revolutionary Trend Predictions for Marketing in the 1990s. I was introduced to Faith Popcorn the first time on a Anthony Robbins interview audio casette
The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s. It would be another 3 years before anyone was even talking about "The Information Super-Highway. The Popcorn Report is one of the great books of original thought and Faith Popcorn deserves a spot in the Marketing Hall of Fame. I was introduced to Faith Popcorn the first time on a Anthony Robbins interview audio casette. Ms Popcorn has a powerful way to bring across future trends.
0 5 Author: Faith Popcorn Narrator: Faith Popcorn. The Future Is In Your Hands Faith Popcorn has seen it coming - and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years.
Find nearly any book by Popcorn,Faith. Get the best deal by comparing prices from over 100,000 booksellers.
The Popcorn report : revolutionary trend predictions for marketing in the 90.
The Popcorn report : revolutionary trend predictions for marketing in the 90s. Faith Popcorn. The changes she foresees include "cashing out", or swapping th. More).
She also foresaw the demand for fresh foods, home delivery, four-wheel drives and the failure of New Coke

ISBN: 0712698116
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: Random House (1992)
Pages: 226 pages
Comments: (7)