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The 11 Immutable Laws of Internet Branding download epub

by Al Ries,Laura Ries


Epub Book: 1333 kb. | Fb2 Book: 1701 kb.

Al Ries has written or contributed to some stellar marketing books including "Focus" and "Positioning". The 11 Immutable Laws of Internet Branding is a disgrace compared to previous works

Al Ries has written or contributed to some stellar marketing books including "Focus" and "Positioning". The 11 Immutable Laws of Internet Branding is a disgrace compared to previous works The authors demonstrated their knowledge of the net by introducing us to FrogDog (FogDog. com) and the infamous JRKoop (DrKoop. com), which makes one wonder if the authors were even awake when they wrote this book. You'll find as much hype and as many ill-conceived marketing laws in this book as any on the market.

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing . The 11 internet branding laws however made me doubt everything I just read.

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. The Internet will be the first new medium that will not be dominated by advertising" laughable.

Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands

Ries graduated from DePauw Al Ries is a marketing professional and author.

Mostly the same stories, except with the added bad internet predictions. Ries graduated from DePauw Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries.

Brash, bold, and mercifully succinct, The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway. In the book you'll learn why: The Internet can be a business or a medium for your brand, but not both. Interactivity is the single most important ingredient of any Internet site. The kiss of death for an Internet brand is a common name. Being second in a category is tantamount to being nowhere. You have to be first. You have to be focused. Everyone is talking about convergence while just the opposite is happening.

The 22 Immutable Laws of Marketing. 31 MB·22 Downloads·New!. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! 7 Pages·2017·163 KB·28 Downloads The 22 immutable laws of marketing 2. 12 Pages·2010·31 KB·5 Downloads Can't find what you're looking for? Try pdfdrive:hope to request a book.

The Internet can be a business or a medium for your brand, but not both. Everyone is talking about convergence while just the opposite is happening

The Internet can be a business or a medium for your brand, but not both. The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. Specifically you'll learn how to: Build a brand that will dominate a category over an extended period of time.

The 22 immutable laws of branding HarperCollins books may be purchased for educational, business, or sales promotional use.

The 22 immutable laws of branding. Also by Al Ries and Laura Ries The Fall of Advertising and the Rise of PR. Also by Al Ries Focus: The Future of Your Company Depends on It The 22 Immutable Laws of Marketing Horse Sense Bottom-Up Marketing Marketing Warfare Positioning: The Battle for Your Mind. The 22 immutable laws of branding. HarperCollins books may be purchased for educational, business, or sales promotional use.

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Аудиокнига "The 11 Immutable Laws of Internet Branding", Al Ries, Laura Ries. Мгновенный доступ к вашим любимым книгам без обязательной ежемесячной платы. Слушайте книги через Интернет и в офлайн-режиме на устройствах Android, iOS, Chromecast, а также с помощью Google Ассистента. Скачайте Google Play Аудиокниги сегодня!

Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary . What's in the Box? 1 x 11 Immutable Laws of Internet Branding.

Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet. The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. The Internet will make traditional forms of branding, such as conventional advertising, redundant.


Comments: (7)

Wrathshaper
Al Ries has written or contributed to some stellar marketing books including "Focus" and "Positioning". The 11 Immutable Laws of Internet Branding is a disgrace compared to previous works.
It appears the Reis' got caught up in the Internet hype, stating things like "putting your name on both your physical store and your Website is a serious error" and "On the Internet you should start the brand-building process by forgetting everything you have learned in the past", WHAT?
The authors demonstrated their knowledge of the net by introducing us to FrogDog (FogDog.com) and the infamous JRKoop (DrKoop.com), which makes one wonder if the authors were even awake when they wrote this book.
You'll find as much hype and as many ill-conceived marketing laws in this book as any on the market. I'd take this book over something like Charles W. Kadlec's "Dow 100,000: Fact or Fiction" so maybe it's worth a second star. The bottom line:
DON'T BUY THIS BOOK!
Dangerous
FOR people looking for idea about INTERNET BRANDING, this is the perfect book. Writen in an easy to follow way and full of correct wisdom.
This is about HOW and WHY you should choose a proper name instead of a common name, what to pay attention to and hundreds of other good wisdom regarding branding and name-ing.
A good marketing strategist, AL Ries has writen many books i love, especially the old old clasic -marketing warfare-.
This is ofcoourse a lesson from someone-who-really-know-about-branding-and-positioning!
A small book (size) and not too thick, but just perfectly nice for the busy -us-.
Quemal
Great book
Ballagar
While I might not agree with every word in the book, I find it to be just as illuminating as the 21 immutable laws of marketing. There are exceptions, but they are very rare. And as they say in this book "the 11 laws are are mostly true" isn't as catchy a title.
I'd recommend this for anyone that has a brand to manage and/or move to the Internet. I know I'm giving it to our marketing guy.
Zyangup
Unlike the masterful "22 immutable laws" this work is piecemeal and IMO somewhat contrived. It is by no means a must-read or necessary volume and moreover if you need a lesson in internet-related markets and marketing, there are much much better works. There are also worse books, hence 2 stars.
Oso
Ries & Ries have put together a very interesting mosaic on this very interesting space called the internet. Whether a medium or a business the thought process you can develop from this book will help you miss many of the potholes out there. Fast, easy, funny and informative this book makes you think about things just alittle differently. Whats wrong with that?
Nuadora
This book won't grant you an MBA in Web Marketing. It won't replace sound business practices. It won't be 100% right in its predictions. It won't make you rich. It won't tell you how to make a better widget for your web site.
"Ries & Daughter" provide Eleven (11) Laws by which you can judge any Internet business. These are helpful to investors, business owners, venture capitalists, designers, and stock option holders. Or if you just are interested in "the way things work" this book will be of interest.
But why should you consider this book when there are so many other Internet business books?
First, brand names are important. Look in your kitchen cabinets, the name of your car, etc. Look at the names of the web sites you frequently visit. A good brand name is an often overlooked part of building a business. This book's focus is Internet branding, something that is vitally important to every Internet web site and business.
Second, Ries is a good brand. Ries is co-author of Positioning, the most important business book I've ever read. His two other Immutable Law books are also considered by many as classics. In other words, Ries as been talking about branding for sometime and that knowledge is an important component of this book.
Third, 11 Immutable Laws is a good start. Another reviewer called it an "easy read." That is a high compliment since complex ideas get explained concisely without a lot of fluff. The book is full of examples and predictions. Names are named. I think the other books can wait until you read this.
Fourth, it will give you an understanding about why you like some sites and not others. After you read one law, you might say, "That was obvious." Then that make you think about why the other laws are not obvious to you. That is learning. That is why I went back an re-read the first law.
If you are not sure, then read the publisher's information and visit their interactive web site.
But I'm biased. Ries and his former partner Trout are two of my five favorite authors. Regardless, I think anyone in the Internet business will find this a useful business tool.
Right now I'm examining how our four current and two future Internet products comply with the 11 Laws. Certainly sparks some interesting possiblities.
The 11 Immutable Laws of Internet Branding download epub
Marketing & Sales
Author: Al Ries,Laura Ries
ISBN: 0002572222
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: HARPERCOLLINS BUSINESS (June 5, 2000)
Pages: 192 pages