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The Discourse of Advertising (Interface) download epub

by Guy Cook


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The Discourse of Advertising is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, et.

The Discourse of Advertising is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, et. The balance between theory and practice is excellent. Advertising examples are mostly recent, and taken from a variety of supports (. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres.

Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them.

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Cook, Guy (2001) The Discourse of Advertising, 2nd e. The Discourse of Advertising" is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, et.

Cook, Guy (2001) The Discourse of Advertising, 2nd ed. Routledge, paperback ISBN 0-415-23455-7, xii+256pp. As stated in the first chapter, it could serve as a practical introduction to discourse analysis, semiotics, stylistics, and linguistics.

GUY COOK The Discourse ofAdvertising

GUY COOK The Discourse ofAdvertising

Discourse of Advertising by Guy Cook (Paperback, 1992). Author:Cook, Guy. World of Books Australia was founded in 2005. Each month we recycle over . million books, saving over 12,500 tonnes of books a year from going straight into landfill sites.

Discourse of Advertising by Guy Cook (Paperback, 1992). Pre-owned: lowest price. The lowest-priced item that has been used or worn previously. The item may have some signs of cosmetic wear, but is fully operational and functions as intended. This item may be a floor model or store return that has been used. See details for description of any imperfections.

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
The Discourse of Advertising (Interface) download epub
Marketing & Sales
Author: Guy Cook
ISBN: 0415234557
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: Routledge; 2 edition (August 26, 2001)
Pages: 256 pages