The Brand Gap: How to Bridge the Distance Between Business Strategy and Design download epub
by Marty Neumeier
How to bridge the distance. Between business strategy. A visual presentation by marty neumeier
How to bridge the distance. A visual presentation by marty neumeier. Produced by NEUTRON LLC in partnership with NEW RIDERS PUBLISHING and THE AMERICAN INSTITUTE OF GRAPHIC ARTS. No part of this presentation may be published, sold, or otherwise used for profit without the written permission of the author.
THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:, a new definition of brand, the five essential disciplines of brand-building, how branding is changing the dynamics of competition, the three.
In The Brand Gap, Marty Neumeier takes a clear shot at defining this often misunderstood marketing principle . The result is an easy-to-read overview of what a brand is and how you can get one. Neumeier starts by defining what a brand is not – it isn’t a logo.
In The Brand Gap, Marty Neumeier takes a clear shot at defining this often misunderstood marketing principle and nails his target. It isn’t your corporate identity system complete with f Brand’ is probably one of the most hyped words in marketing today. It isn’t your corporate identity system complete with fonts and colors.
Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get i. "-BOOK JACKET. Includes bibliographical references (p. 181-187) and index.
THE BRAND GAP is the first book to present a unified theory of brand-building
THE BRAND GAP is the first book to present a unified theory of brand-building.
Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get i. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic brand -a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:, a new definition of brand.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic brand -a brand that customers feel is very important to their lives.
A visual presentation by marty neumeier. The cbo forms a human bridge between logic and magic, strategy and design
A visual presentation by marty neumeier. The cbo forms a human bridge between logic and magic, strategy and design. C U lt I VAT I o n D I f f e r e n t I at I o n C o L L a b o r at I o n va L I D at I o n I n n o V at I o n by mastering the five disciplines of branding, the company creates a virtuous. ABOUT THE AUTHOR Marty Neumeier is president of a San Francisco-based brand consultancy, Neutron LLC.
Marty Neumeier is a ‘heavyweight title holder’ within the branding world, and the author of the famous book, The Brand Gap - How to bridge the distance between business strategy and design
Marty Neumeier is a ‘heavyweight title holder’ within the branding world, and the author of the famous book, The Brand Gap - How to bridge the distance between business strategy and design. He’s received praises from elite creatives, directors and design entrepreneurs on how this book ‘cuts to the heart of what branding is all about’. A lot of people talk about it. Yet very few people understand it. Even fewer know how to manage it. Still, everyone wants it. What is it? Branding, of course - arguably the most powerful business tool since the spreadsheet.

ISBN: 0321348109
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: New Riders; 2nd edition (August 14, 2005)
Pages: 208 pages
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