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International Marketing: An SME Perspective download epub

by Sean De Burca,Richard Fletcher,Linden Brown


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International Marketing: An SME Perspective. Harlow: Pearson Education Limited 2004.

International Marketing: An SME Perspective. 720 p. ISBN: 0273673238. How we measure 'reads'.

International Marketing : An SME Perspective. by Sean De Burca and Richard Fletcher. The focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations.

Unlike other international marketing texts, International Marketing, An SME Perspective, takes a truly global approach that .

Unlike other international marketing texts, International Marketing, An SME Perspective, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. Dr. Linden Brown is Adjunct Professor of Marketing and Director of the Market Strategy and Information Technology (MSAT) Group at the University of Technology, Sydney, Australia.

Sean de Burca, Linden Brown, Richard Fletcher. Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives.

Unlike other international marketing texts, "International Marketing, An. .

Unlike other international marketing texts, "International Marketing, An SME Approach, "takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. Sean de Burca is Professor of Marketing, University College Dublin, Ireland. Richard Fletcher holds the Chair of Marketing and International Business at the University of Western Sydney. Linden Brown is Adjunct Professor of Marketing and Director of the Market Strategy and Information Technology (M SAT) Group at the University of Technology, Sydney, Australia. Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives

International Marketing: An SME Perspective.

International Business: A Managerial Perspective. Upper Saddle River: Pearson Prentice Hall.

Find nearly any book by Sean De Burca. Get the best deal by comparing prices from over 100,000 booksellers. ISBN 9781405810241 (978-1-4058-1024-1) Softcover, Financial Times/ Prentice Hall, 2004.

Home . Details for: International marketing : an SME perspective . Contributor(s): Fletcher, Richard, 1940- 1940- Brown, Linden. Material type: BookPublisher: Harlow : Financial Times Prentice Hall, . 004. 004Description: 744 p. ; 25cm. ISBN: 0273673238 (pbk). Subject(s): Export marketingDDC classification: 65. 48 Catalogued By: Mahitab.

Seán de Búrca, Richard. Fletcher, Linden Brown. International Marketing - an Asia Pacific Perspective. 1 The Rationale for International Marketing 2 Appreciating the International Economic and Financial Environment 3 Catering for the Cultural Environment of International Business 4 Avoiding th. More).

Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to small and medium sized companies, therefore, the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations.

"This book offers a unique theoretical practical approach to international marketing centered on the requirements of the growing firm. The authors offer innovative learning approaches including excellent web resources and case studies not found elsewhere."

Dr. Thomas O' Toole,

Head of School of Business

, Waterford Institute of Technology

Geared toward undergraduate and post-graduate students studying International Marketing, International Marketing, An SME Approach, blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape.

Other features include:

Real life examples on practical international marketing planning and strategy Comprehensive coverage of the network perspective to international marketing Case studies that represent problems and issues confronting managers International Marketing Highlights in every chapter which provide a forum for classroom and tutorial discussion Emphasis on environmentalism, ethics, electronic commerce and multilateral trade relations

To access the robust ancillary package which includes an Instructor¿s Manual, Power Point slides, a test item file, additional case studies and two extra chapters on Winning International Projects and Coping with Countertrade, visit www.booksites.net/deBurca.

Dr. Sean de Burca is Professor of Marketing, University College Dublin, Ireland.

Dr. Richard Fletcher holds the Chair of Marketing and International Business at the University of Western Sydney.

Dr. Linden Brown is Adjunct Professor of Marketing and Director of the Market Strategy and Information Technology (M*SAT) Group at the University of Technology, Sydney, Australia.


International Marketing: An SME Perspective download epub
Marketing & Sales
Author: Sean De Burca,Richard Fletcher,Linden Brown
ISBN: 0273673238
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: Prentice Hall; 1 edition (February 4, 2004)
Pages: 756 pages