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Marketing Express download epub

by John L. Mariotti


Epub Book: 1567 kb. | Fb2 Book: 1822 kb.

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Marketing Express, Paperback by Mariotti, John . ISBN 1841127043, ISBN-13 9781841127040, Brand New, Free P&P in the UK Marketing Express is the fast-track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.

It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology. Prahalad, Theodore Levitt, PhilipKotler, David Aaker, Al Ries and Jack Trout.

If you really want to be one of the top marketers in the new economy this is the right book for you. Smart Marketing gives you everything you need to know to stay ahead of the field. At the end of it you will understand the five smartest things to know about marketing

Fast track route to mastering all aspects of marketing Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the smartest thinkers, including Regis McKenna and Philip Kotler.

Finding books BookSee BookSee - Download books for free. Making Partnerships Work(Express Exec). 816 Kb. The Complexity Crisis: Why to many products, markets, and customers are crippling your company-and what to do about it. John L Mariotti. Category: Математика, Прикладная математика.

Marketing Express: Marketing 0. 1. ISBN: 978-1-841-12292-2 December 2001 Capstone 122 Pages. He is author of several books including Smart Things to Know About Marketing. Introduction to Express Exec.

Marketing express is the fast-track route to mastering all aspectsof marketing.It introduces and explains all the key techniques successfulmarketers use, from CRM to brand management, and from failsafeplanning to making the most of technology.It is illustrated with examples and lessons from some of the worldsmost successful businesses, including Sony, Sephora, Apple, Zara,Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K.Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries andJack Trout.It includes a glossary of key concepts, a comprehensive resourcesguide and a fast, easy-to-read summary of "ten steps to making itwork."Marketing express gets straight to the essentials so you can readup and act...fast.
Marketing Express download epub
Marketing & Sales
Author: John L. Mariotti
ISBN: 1841127043
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: Capstone; 2 edition (May 19, 2006)
Pages: 122 pages