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Marketing: An Introductory Text download epub

by Malcolm McDonald,Martin Christopher


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This book looks at the marketing assets of a business. Marketing: An Introductory Text Paperback – February 22, 1995. by. Martin Christopher (Author).

This book looks at the marketing assets of a business. Find all the books, read about the author, and more. Are you an author? Learn about Author Central. Martin Christopher (Author), Malcolm McDonald (Author).

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. Martin Christopher, Malcolm McDonald. Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings). Marketing Plans: A Complete Guide in Pictures. Malcolm McDonald, Hugh Wilson, Elizabeth Daniel. Marketing: An Introductory Text Hardcover – February 22, 1995.

Malcolm McDonald, Martin Christopher, Margrit Bass. Defining marketing objectives and strategies. Malcolm McDonald, Martin Christopher, Margrit Bass. A strategic marketing perspective, with an emphasis on value and the management of marketing relationships, is combined with thorough analyses of the marketing mix elements.

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Martin Christopher (author), Malcolm McDonald (author) Well-written in a pragmatic and stimulating style, the text enables readers to grasp the basics of a wide range of marketing topics including.

Martin Christopher (author), Malcolm McDonald (author). Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

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Christopher Macann - Martin Heidegger: Critical Assessments (Complete - Four Volumes). Christopher Martin - An Introduction to Medieval Philosophy. Читать pdf. Christopher Macann - Presence and Coincidence: The Transformation of Transcendental into Ontological Phenomenology (Phaenomenologica). Christopher Martin Cumo - Science and Technology in 20th-Century American Life. Malcolm McDonald, Martin Christopher. Категория: Бизнес, Маркетинг.

The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for developing these crucial assets. Written in an accessible fashion by two leading Professors of Marketing, this rigorous textbook will be equally helpful for experienced professionals or those entering business for the first time.
Marketing: An Introductory Text download epub
Marketing & Sales
Author: Malcolm McDonald,Martin Christopher
ISBN: 0333625862
Category: Business & Money
Subcategory: Marketing & Sales
Language: English
Publisher: Palgrave Macmillan (February 22, 1995)
Pages: 352 pages