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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others download epub

by David Kord Murray


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David Kord Murray is a business consultant and author of the bestselling book Borrowing Brilliance: The Six . I began to tell people: Ideas-not just some but all of them-are constructed out of other ideas

David Kord Murray is a business consultant and author of the bestselling book Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others. He has formerly worked in aerospace engineering, marketing, product development, and software programming, and now coaches companies on innovation and strategic planning. I began to tell people: Ideas-not just some but all of them-are constructed out of other ideas. I felt like the kid in the fairy tale The Emperor’s New Clothes who states the obvious: that the emperor is naked.

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In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing. As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas.

Borrowing Brilliance book. Goodreads helps you keep track of books you want to read

Borrowing Brilliance book. Goodreads helps you keep track of books you want to read. Start by marking Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others as Want to Read: Want to Read savin. ant to Read.

David Kord Murray began his career as an aerospace engineer working on the International Space Station, the MX Missile, the Delta Rocket and the Space Shuttle. He spent a year in the basement of the Pentagon, working on Pres

David Kord Murray began his career as an aerospace engineer working on the International Space Station, the MX Missile, the Delta Rocket and the Space Shuttle. He spent a year in the basement of the Pentagon, working on Pres. Reagan’s Star Wars program as Senior Manager for Advanced Technologies, and then went back to work in the private sector at McDonnell Douglas

By David Kord Murray. There really is nothing new under the sun, says entrepreneur Murray. His book brings to life these steps through building on the ideas of others.

By David Kord Murray. All good ideas are constructed out of already existing ones, and rather than viewing borrowing as theft, we should view it as a necessary-even desirable-path to invention. You can borrow and use his six steps and explode with fresh new ideas the day after finishing Borrowing Brilliance. Jack Mitchell, CEO Mitchell's, Richard's, Marsh's and Author of Hug Your Customers and Hug Your People.

Step Two: Borrowing?Borrow ideas from places with a similar problem. In the new bible of business innovation, renowned creativity expert David Kord Murray reveals the key to the creative process: borrowing. Step Three: Combining?Connect and combine these borrowed ideas. Step Four: Incubating?Allow the combinations to incubate into a solution. Step Five: Judging?Identify the strength and weakness of the solution. Step Six: Enhancing?Eliminate the weak points while enhancing the strong ones. There is no such thing as a truly original idea. Great thinkers throughout history have understood this and used it to their advantage.

In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: a Defining-Define the problem youre trying to solve. a Borrowing-Borrow ideas from places with a similar problem. a Combining-Connect and combine these borrowed ideas. a Incubating-Allow the combinations. to incubate into a solution. a Judging-Identify the strength and weakness of the solution. a Enhancing-Eliminate weak points while enhancing strong ones.

This work offers a summary of the book BORROWING BRILLIANCE: The Six Steps to Business Innovation By Building on the Ideas of Others by David Kord Murray. David Murray is an aerospace engineer turned entrepreneur, inventor and Fortune 500 executive

This work offers a summary of the book BORROWING BRILLIANCE: The Six Steps to Business Innovation By Building on the Ideas of Others by David Kord Murray. David Murray is an aerospace engineer turned entrepreneur, inventor and Fortune 500 executive. He has notably served as the head of innovation for Intuit and other Fortune 500 companies and has worked as the Senior Manager for Advanced Technologies for President Reagan's Star Wars program. In Borrowing Brilliance, Murray argues that new ideas are always constructed out of existing ideas.

Borrowing Brilliance is a six-step process, and so this book is organized into six .

Borrowing Brilliance is a six-step process, and so this book is organized into six chapters. Dave thinks of the first three steps in terms of a construction metaphor. How Bill Gates borrowed the ideas of others and created the most powerful company in the world and became known as one of the pirates of Silicon Valley. Then he’ll show how Charles Darwin did the same thing but why he isn’t called the pirate of Edinburgh Valley. David Kord Murray began his career as an aerospace engineer working on the conceptual development team for the International Space Station. He has also been an entrepreneur, inventor, and Fortune 500 executive.

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

Comments: (7)

Shomeshet
Pro:
+ Takes a tough (vague) subject and actually defines a specific approach to creating creativity (in "six"steps)
+ Clever metaphors and good examples of creativity, from Newton to the creation of Google
+ Take a potentially boring topic and makes it fun/interesting reading
+ Uses the concept of Borrowing Brilliance to write the text itself (e.g. the book is laced with creative metaphor)
+ Revisits the process periodically to review "in a nutshell"
+ Clearly an accomplished and innovative writer and thinker who has studied all topics related to creativity within the same domain, across similar domains, and even who has studied distant domains

Con:
- The "common sense" or metaphorical approach does not make examples true; metaphors and logic are always flawed (for example, computer is pure logic, yet it crashes once in a while)
- Simply too few specifically-cited references. True he refers to the works of many others, building on them, but this isn't necessarily empirical or scientific proof, as he cites entire works from these other sources, his conclusions and interpretations
- For me, levels beneath the six steps are not as concisely presented, making replication harder (especially the 6th step)
- Too much reliance on leading with examples to communicate points! In some cases the metaphor is all you get. Please find a way to say it succinctly first, then supply the examples that support the hypothesis.
- Discouraging remarks regarding the use of brainstorming - the author's corrective actions are ok, but not the only way to solve the problem he identifies (I use other adjustments than the one he suggests)

Bottom line: Highly recommended and I consider this a top 5 book for my collection. However, it is my suggestion to be careful about what you consider fact based on scientific proof. With this in mind, I'll still rate it "5 stars" because of superior handing of difficult and amorphous subject matter, lively examples, and easy reading.
Akelevar
The assignment given to Murray by Intuit that led to this book involved coming up with new ideas and teaching others in the company to do the same. According to the author, the goals of this book are two-fold: to take the creative process out of the subconscious mind and bring it into the conscious world, and to dispel the misconceptions about creativity and show that brilliance is borrowed, because in order to create you first need to copy.

Murry describes a six-step process consisting of "the origin of a creative idea" and "the evolution of a creative idea", the former of which involves (1) definining the problem to be solved, (2) borrowing ideas from places with similar problems, and (3) connecting and combining these borrowed ideas, and the latter of which involves (4) allowing the combinations to incubate into a solution, (5) identifying the strength and weaknesses of the solution, and (6) eliminating the weak points and enhancing the strong points of the solution.

The work with which the author was involved at Intuit is discussed throughout, but while walking the reader through the six-step process he also touches on dozens of other cases to illustrate what he attempts to communicate, similar to the cases one might readily find in many Harvard Business School Press texts. In the opinion of this reviewer, the content that Murray provides during the latter half of his process is superior to that in the former.

During the "borrowing" second step of the process, Murray writes that "the source determines the creative perception of your solution" and that "the farther away from your subject you borrow materials from, the more creative your solution becomes". And he repeats this refrain several times throughout the rest of the book. His argument is well thought out, much better than, for example, when one might hear a fashion designer explain how they find inspiration everywhere.

"Remember, creative thinking is problem solving, and you find your solution in places with a similar problem to yours. Well, your competitors have a similar problem, so you're obligated to look there. But, if you're not comfortable flying a pirate flag in your conference room, then you'll need to venture away from home, away from your industry, and borrow from foreign lands, other industries, other places, and not from your own industry."

Later, the author writes that "people are made out of other people just as ideas are made out of other ideas", and "after all, that's why an idea is called a conception in the first place". In reading about the "combining" third step of the process, this reviewer could not help but be reminded of exercise Brain Program #12 in "Jump Start Your Brain" by Doug Hall (see my review), where force-association is used to arrive at connections one might not otherwise make when solving a problem.

But Murray does not go this far. In other words, he does not advocate spending the time it might take to winnow through many ideas to get to the one, although his process does conceivably allow this as a possible strategy. While describing the "incubating" fourth step, the author suggests writing the problem out, describing the borrowed ideas, and starting to make metaphorical combinations, followed by his declaration that "the game is creating the new idea".

Of the case studies presented throughout this text, one of the favorites of this reviewer is the one in which the author discusses Alexander Graham Bell's invention of the telephone having been due in part to parapraxis. Bell had read a book by German scientist Hermann von Helmholtz which indicated that vowel sounds can be reproduced using electrical tuning forks and resonators. But Bell misinterpreted the passage because of his poor German reading skills, understanding it instead to read that vowel sounds can be reproduced using electrical wire.

And of course this misunderstanding led Bell to try to re-create speech using electrical wire, which he eventually did. While Bell later said that he may never have been able to begin his experiments in electricity if he had been able to read German well, the point that the author makes is that it may have been Bell's subconscious mind leaking into the conscious world that created the telephone. Good read.
Phallozs Dwarfs
Let's face it, creativity is a hard thing to write about. Most books are either so general that you don't know how to apply them, or they are full of the same trite instructions (like not being judgmental when brainstorming) which, even if they are good advice, are unlikely to actually lead to creative breakthroughs.

This book is from someone who has really thought deeply about creativity, and has applied his insights in building a concrete system which will lead you off the beaten path.

The best of the book is in the first half when the author talks about problem definition and borrowing solutions. The second half of the book veers closer to the usual fare (i.e. listen to your subconscious) but this book is still a great read and a real set of instructions for being creative. His approach is not easy, and takes a lot of work, but I think it will be worth it.
olgasmile
Great business book. I first bought the hardcover book version and enjoyed it so much I bought the DVDs so I could listen in my car when I travel. This is the type of business book you read that you can start applying things you learn within immediately in your own business. Many business books are just recycled material from other business author's books thru the years, but I found this book to be a truly original business book. Which is very ironic considering the premise of his book is building on the ideas of others to make better ideas, products, etc. This book should be required reading for all business school students and business owners. Great book
Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others download epub
Small Business & Entrepreneurship
Author: David Kord Murray
ISBN: 1592405800
Category: Business & Money
Subcategory: Small Business & Entrepreneurship
Language: English
Publisher: Avery (October 5, 2010)
Pages: 304 pages