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Marketing Higher Education: Theory and Practice download epub

by Paul Gibbs,Felix Maringe


Epub Book: 1278 kb. | Fb2 Book: 1691 kb.

Felix Maringe is a lecturer in the School of Education at the University of Southampton, teaching on a range of PGCE courses. He is also Chair of the Academy of Marketing’s Special Interest Group in Marketing of Higher Education

Felix Maringe is a lecturer in the School of Education at the University of Southampton, teaching on a range of PGCE courses. He is also Chair of the Academy of Marketing’s Special Interest Group in Marketing of Higher Education. Paul Gibbs is Reader in Education at the University of Middlesex. He is widely published in educational, management and marketing literature in the UK, USA and Australia.

Felix Maringe, Paul Gibbs. How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function.

Marketing higher education: Theory and practice. McGraw-Hill Education (UK), 2008. Globalization and in higher education: Theoretica. 2010. Teaching large classes in an increasingly internationalising higher education environment: pedagogical, quality and equity issues. Higher Education 67 (6), 761-782, 2014. The student as consumer: Affordances and constraints in a transforming higher education environment. F Maringe, MR Molesworth, R Scullion, E Nixon. The marketisation of higher education and the student as consumer, 142-154, 2010.

Marketing Higher Education book. Goodreads helps you keep track of books you want to read. Start by marking Marketing Higher Education: Theory and Practice as Want to Read: Want to Read savin. ant to Read.

Paul Gibbs, Felix Maringe. Place of Publication. Paul Gibbs is Reader in Education at the University of Middlesex

Paul Gibbs, Felix Maringe. Adult & Further Education. 224. Author Biography. Felix Maringe is a lecturer in the School of Education at the University of Southampton, teaching on a range of PGCE courses. He is also Chair of the Academy of Marketing's Special Interest Group in Marketing of Higher Education. Country of Publication.

Felix Maringe and Paul Gibbs. Part II Putting marketing theory into practice 6 7 8 9 10 11 12. Positioning the institution in the market The of higher education Fundraising Pricing what is valuable and worthy Reputation management Enrolment management The role of marketing. 59 82 102 115 130 148 160.

Marketing-led management: One major feature of educational marketisation is an increased priority being given by HE institutions to the marketing of their strengths and services (Hemsley-Brown & Oplatka, 2006;Maringe & Gibbs, 2009).

McGraw-Hill Education (UK), Dec 1, 2008 - Education - 195 pages. This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive. Felix Maringe, Paul Gibbs. Globalization and in Higher Education: Theoretical, Strategic and Management Perspectives. Category: Бизнес, Маркетинг. 858 Kb. Felix Maringe, Nick Foskett.

How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete.

The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.


Marketing Higher Education: Theory and Practice download epub
Higher & Continuing Education
Author: Paul Gibbs,Felix Maringe
ISBN: 0335220320
Category: Education & Teaching
Subcategory: Higher & Continuing Education
Language: English
Publisher: Open University Press; 1 edition (December 1, 2008)
Pages: 224 pages