The Deliverymen download epub
by Alan Cooper
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Published April 1998 by Minerva Press. There's no description for this book yet.
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For over 30 years Alan Cooper has been a pioneer of the modern computing era. His groundbreaking work in software design . His groundbreaking work in software design and construction has influenced a generation of programmers and business people-and helped a generation of users. He is best known as the "Father of Visual Basic," inventor of personas, and founder of Cooper, the leading design consultancy. David Cronin is Director of Interaction Design at Cooper, where he's led the design of products for such diverse users as surgeons, museum visitors, online shoppers, automobile drivers, financial analysts, and the elderly.
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This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. The book covers everything from the planning context to creative briefs to campaign evaluation. There are chapters on formulating the core strategy. It's pretty comprehensive in nature and has a lot of great theory and case study examples. I think the greatest asset of this book is it helps an aspiring planner get up to speed on all the aspects of the job and provides a good foundation.
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Alan Cooper (born June 3, 1952) is an American software designer and programmer
Alan Cooper (born June 3, 1952) is an American software designer and programmer. Widely recognized as the Father of Visual Basic", Cooper is also known for his books About Face: The Essentials of Interaction Design and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity.
Город: Petaluma CAПодписчиков: 42 ты. себе: Trying to be a Good Ancestor
Город: Petaluma CAПодписчиков: 42 ты. себе: Trying to be a Good Ancestor. Founder of er, 'Father of Visual Basic,' inventor of design personas, produced 'the first serious business software' for PCs
Alan Cooper’s most popular book is About Face 3: The Essentials of Interaction Design.
Alan Cooper’s most popular book is About Face 3: The Essentials of Interaction Design. The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by. Alan Cooper.