Feeling Mechanism: The Impact of Feelings on Ad-Based Affect and Cognition (Research Program, Working Paper/Report No 88-110) download epub
by Julie A. Edell,Marian Chapman Burke
Julie A. Edell and Marian Chapman Burke, 1988, 88-110. Type of Report Report of empirical findings from the "Feelings Mechanism" project.
Julie A. Related Topics: Advertising Consumer Behavior. Subject The effect of feelings generated by an ad on various measures of advertising effectiveness.
The Impact of Feelings on Ad-Based Affect and Cognition. Cognition-based attitudes, on the other hand, exhibited equal change under both forms of persuasion. This paper provides an evaluation of the evidence and arguments advanced in support of the effectiveness of various subliminal advertising techniques. Such practices are purported to influence consumer behavior by subconsciously altering preferences or attitudes toward consumer products. While there is some marginal evidence that subliminal stimuli may influence affective reactions, the marketing relevance of this finding remains to be documented. This paper argues for the recognition of important experiential aspects of consumption. Specifically, a general framework is constructed to represent typical consumer behavior variables.
Burke, Marian Chapman and Julie A. Edell. The Impact of Feelings on Ad-Based Affect and Cognition. CrossRefGoogle Scholar. Cacioppo, John R. and Richard E. Petty. Effects of Message Repetition and Position on Cognitive Responses, Recall, and Persuasion. Journal of Personality and Social Psychology 37 (January): 97–109.
The Impact of Feelings on Ad Based Affect and Cognition (Working Paper, Report No. 88-110). by Julie A. Edell, Marian Champman Burke. Published June 1988 by Marketing Science Inst.
The term psi denotes anomalous processes of information or energy transfer that are currently unexplained in terms of known physical or biological mechanisms
The term psi denotes anomalous processes of information or energy transfer that are currently unexplained in terms of known physical or biological mechanisms. Two variants of psi are precognition (conscious cognitive awareness) and premonition (affective apprehension) of a future event that could not otherwise be anticipated through any known inferential process.
Shiv, Baba & Edell, Julie A & Payne, John W, 1997. Handle: RePEc:oup:jconrs:v:24:y:1997:i:3:p:285-94.
The impact of feelings on ad-based affect and cognition Happy and sad TV programs: How they affect reactions to commercials. Cai, . Tang, . & Jia, . M. The interaction effect of mood and price level on purchase intention. Impact of ambient odors on mall shoppers’ emotions, cognitions, and spending: A test of competitive causal theories. Cheema, A. and Patrick, V. (2012). Happy and sad TV programs: How they affect reactions to commercials.
Therefore, this report is very appropriate because it seeks to expand the study and focus on individual firms. Globalization has brought about a sea of opportunities for organizations to exploit, but has also brought about several challenges too.
Publisher: Marketing Science Inst (March 1988)