» » Advertising's War on Terrorism: The Story of the U.S. State Department's Shared Values Initiative

Advertising's War on Terrorism: The Story of the U.S. State Department's Shared Values Initiative download epub

by Jami Fullerton,Alice Kendrick


Epub Book: 1560 kb. | Fb2 Book: 1611 kb.

Should Advertising Serve as a Weapon in the War on Terrorism? Shortly after the September 11th attacks .

Should Advertising Serve as a Weapon in the War on Terrorism? Shortly after the September 11th attacks, Charlotte Beers, a former advertising executive-turned-U.

State Department and directed by Charlotte Beers, a former Madison Avenue advertising executive, to persuade viewers to be more aware, open and accepting of America by dispelling myths about the treatment of Muslims

Advertising's War on Terrorism book. Goodreads helps you keep track of books you want to read. Start by marking Advertising's War on Terrorism: The Story of the .

Advertising's War on Terrorism book.

Jami Fullerton and Alice Kendrick. Advertising's War on Terrorism: The Story of the . ambassador to Croatia and Senate Foreign Relations Committee staff member draws on his knowledge of Iraq, the aspirations of Iraq's Kurds, Washington politics, and national security process to analyze strategic miscalculations in America's war and nation-building policies. Galbraith questions the viability of an Iraqi state and makes his case for a three-state solution. Contains references to the Voice of America, CNN, and other media influences. Philip Fiske de Gouveia.

Fullerton, J. and Kendrick, A. (2006) Advertising's War on Terrorism: The Story of the . Spokane, WA: Marquette Books. Kendrick, A. and Kerr, G. (2009) Australian student reactions to US tourism advertising: A test of advertising as public diplomacy. Place Branding and Public Diplomacy 5: 145–150. CrossRefGoogle Scholar. Chicago, IL: NTC Books. Herbert, B. (2010) There's nothing like another tourism campaign.

Location of Address/Interview: Author: Jami A. Fullerton & Alice G. Kendrick.

Journal or Book Title: Page Numbers: Sponsoring Organization: Specific Office: Delivered By: Location of Address/Interview: Author: Jami A. Resource Topic: Digital Diplomacy & Technology. Government Public Diplomacy.

by Jami A. Fullerton. Select Format: Hardcover.

book by Jami A. by Jami A.

Fullerton and Kendrick reached their conclusions by conducting a survey that involved showing the ads to a test . They have published their findings in a book, titled Advertising's War on Terrorism: The Story of the .

Fullerton and Kendrick reached their conclusions by conducting a survey that involved showing the ads to a test audience of university students in London and surveying their reactions. They first announced their findings in 2004, prompting a blistering critique from journalism professor Lawrence Pintak, who pointed out that only six of the 105 students surveyed were even Muslims. However, much of the substance of Pintak's criticism still applies.

Jami Fullerton talked about her book, Advertising’s War on Terrorism: The Story of the . The campaign was initiated following the September 11, 2001, terror attacks and was soon dropped due to negative reaction. C-SPAN’s Local Content Vehicles (LCVs) made a stop in their 2015 LCV Cities Tour in Tulsa, Oklahoma, from March 8-12 to feature the history and literary life of the community. People in this video. Jami Fullerton Chair Oklahoma State University- Integrated Marketing Communications.

Did the Bush Administration Err In Shutting Down “Brand America” Ad Campaign? The Bush Administration missed an opportunity to improve America’s image in the Arab and Muslim world when it shut down the controversial 2002 “Brand America” public diplomacy television advertising campaign, according to a new book written by two U.S. advertising professors. Contrary to reports from the news media and from government at the time, the Shared Values Initiative (SVI)—the official name for the advertising campaign at the State Department—improved America’s image in Indonesia and possibly throughout the Middle East, according to Jami Fullerton of Oklahoma State University and Alice Kendrick of Southern Methodist University. “So, did SVI work?” the professors write in Advertising’s War on Terrorism: The Story of the U.S. State Department’s Shared Values Initiative. “According to internal State Department documents about SVI in Indonesia, the campaign achieved its objectives. It not only got people talking about Muslim life in America, it also produced more positive perceptions of America.” This finding also is backed up by experimental research the professors conducted in London, Cairo and Singapore. After viewing the five television advertisements, international students were more likely to believe Muslims are fairly treated in the United States and the students had more positive attitudes toward the “United States government” and “U.S. people.” The research also found that attitudes toward the United States improved more among Muslim students than among Christians and other students. The goal of SVI was to convince the Muslim and Arab world that America wasn’t waging war on Islam. The Madison Avenue-produced ads depicted the happy lives of Muslims in America, including Dr. Elias Zerhouni, director of the National Institutes of Health, who is shown on the cover of the book shaking hands with President George W. Bush. The commercials aired in Indonesia and other Middle Eastern and Asian countries over a month-long period between late October and early December! 2002. About 300 million Arabs and Muslims saw them. “Public diplomacy practitioners and scholars continue to lambaste SVI and the idea of using advertising as a weapon in the war on terrorism,” they write in the final chapter to their book. “The official account is that SVI failed. ... However, research presented in ... this book suggests that SVI may have worked. ... So the question becomes: If communication campaigns like SVI have the potential to be effective, what went wrong in 2002 and what can be done in the future to make similar public diplomacy programs work better?” The authors place much of the blame on State Department bureaucrats and on journalists, who at the time of the campaign denounced SVI, saying it didn’t work. The bureaucrats and journalists also criticized SVI’s creator, Charlotte Beers, a former advertising executive who created and directed the SVI campaign when she was under secretary of public diplomacy and public affairs at the State Department. However, the critics had no scientific evidence to back up their criticism, the authors point out. Instead, they suggest that Bush Administration officials acted more upon ideological and parochial prejudices rather than upon scientific evidence.
Advertising's War on Terrorism: The Story of the U.S. State Department's Shared Values Initiative download epub
Social Sciences
Author: Jami Fullerton,Alice Kendrick
ISBN: 0922993440
Category: Other
Subcategory: Social Sciences
Language: English
Publisher: Marquette Books (June 1, 2006)
Pages: 254 pages