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The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity (Theory, Culture & Society) download epub

by Barry Smart


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This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture.

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Recognizing how commercialization has transformed sports, Smart discusses how television contracts dictate the number of commercial breaks per game and how athletes are required to use the equipment they endorse. A. Guttmann CHOICE 2006-02-01). Series: Published in association with Theory, Culture & Society. Paperback: 224 pages.

Series: Theory, Culture & Society.

Barry Smart is Professor of Sociology at the University of Portsmouth.

This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. Barry Smart is Professor of Sociology at the University of Portsmouth.

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Электронная книга "The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity", Barry Smart. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity" для чтения в офлайн-режиме.

Smart The Sport Star Modern Sport and the Cultural Economy of Sporting Celebrity London New Delhi in association with Theory, Culture & Society ww. agepublications.

Smart The Sport Star Modern Sport and the Cultural Economy of Sporting Celebrity London. New Delhi in association with Theory, Culture & Society ww. com Cover design by Hybert Design, ww. ybertdesign. qxd 4/21/2005 10:37 AM Page i The Sport Star Smart-Prelims. qxd 4/21/2005 10:37 AM Page ii Theory, Culture & Society Theory, Culture & Society caters for the resurgence of interest in culture within contemporary. social science and the humanities.

Why are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts. This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.
The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity (Theory, Culture & Society) download epub
Social Sciences
Author: Barry Smart
ISBN: 0761943501
Category: Other
Subcategory: Social Sciences
Language: English
Publisher: SAGE Publications Ltd; First edition (September 15, 2005)
Pages: 224 pages