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Brand Aid: Shopping Well to Save the World (Quadrant Books) download epub

by Stefano Ponte,Lisa Ann Richey


Epub Book: 1751 kb. | Fb2 Book: 1978 kb.

Brand Aid is an original and important contribution to the critique of international development. Lisa Ann Richey and Stefano Ponte argue that the celebritization of aid marks an important shift that in effect divests the wealthy of any responsibility for global poverty.

Brand Aid is an original and important contribution to the critique of international development. Brand Aid is a great book. Vinh Kim Nguyen, University of Montreal. Readers and academics interested in the ways corporate philanthropy is evolving will find this useful, as will armchair sociologists.

In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of compassionate consumption

Has there ever been a better reason to shop? asks an ad for the Product RED. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of compassionate consumption.

Stefano Ponte’s most popular book is Brand Aid: Shopping Well to Save . Business, Power and Sustainability in a World of Global Value Chains: A History of Power, Politics and Profit by. Stefano Ponte.

Stefano Ponte’s most popular book is Brand Aid: Shopping Well to Save the World. Brand Aid: Shopping Well to Save the World (A Quadrant Book) by. Lisa Ann Richey, Stefano Ponte.

Brand Aid, a smart and edgy book, deftly meets that need

Brand Aid, a smart and edgy book, deftly meets that need. Samantha King, Queens University. Brand Aid is an original and important contribution to the critique of international development.

Lisa Ann Richey is professor of international development studies at Roskilde University. She is the author of Population Politics and Development: From the Policies to the Clinics. He is the coauthor of Trading Down: Africa, Value Chains, and the Global Economy and The Coffee Paradox: Global Markets, Commodity Trade, and the Elusive Promise of Development. Country of Publication.

In "Band Aid to Brand Aid" they recount "celebrity activism from the 1960s onwards as a succession of 'waves' . Rose's book provides some inspiring instances of practical coalitions from the late 1980s between workers and middle-class peace and environmental organizations.

In "Band Aid to Brand Aid" they recount "celebrity activism from the 1960s onwards as a succession of 'waves'"(32).

Lisa Ann Richey and Stefano Ponte examine celebrity-driven 'compassionate consumption'

Lisa Ann Richey and Stefano Ponte examine celebrity-driven 'compassionate consumption'.

Brand Aid. Shopping Well to Save the World. Brand Aid, a smart and edgy book, deftly meets that need

Brand Aid. Brand Aid, a smart and edgy book, deftly meets that need.

Find nearly any book by Stefano Ponte. Get the best deal by comparing prices from over 100,000 booksellers. by Lisa Ann Richey, Stefano Ponte

Find nearly any book by Stefano Ponte. by Lisa Ann Richey, Stefano Ponte. ISBN 9780816665457 (978-0-8166-6545-7) Hardcover, Univ Of Minnesota Press, 2011.

Keywords: Brand Aid, Ann Richey, Stefano Ponte, Lisa Ann, Shopping Well, save.

“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance Armstrong’s Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations. Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this “causumerism” represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.
Brand Aid: Shopping Well to Save the World (Quadrant Books) download epub
Politics & Government
Author: Stefano Ponte,Lisa Ann Richey
ISBN: 0816665451
Category: Politics & Social Sciences
Subcategory: Politics & Government
Language: English
Publisher: Univ Of Minnesota Press; 1 edition (March 9, 2011)
Pages: 288 pages