Public Sector Marketing download epub
by Tony Proctor
Public Sector Marketing. Book · January 2009 with 58 Reads. This term supposes that " certain aspects of public sector activities become akin to commercial marketing " (Proctor, 2007).
Public Sector Marketing. Publisher: FT, Prentice Hall. Cite this publication. University of Chester. Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. Therefore, marketing may be instrumental in promoting key political objectives (Proctor, 2007).
Public Sector Marketing is a lively and comprehensive guide to the skills and practices involved with marketing in. .
Public Sector Marketing is a lively and comprehensive guide to the skills and practices involved with marketing in the public sector. Taking the subject beyond its traditional roots in the private sector and profit-making organisations, this new book explores the distinctive demands and processes of the not-for-profit sector. Using case studies, diagrams, examples and thought-provoking questions, this book provides the most up-to-date and extensive approach to this important subject.
Public Sector Marketing book. The author examines the role of marketing in public organisations. Details (if other): Cancel.
The meaning of marketing is construed in two different but complementary ways. The second and more comprehensive meaning is concerned with the function of marketing.
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Библиографические данные. Strategic Marketing: An Introduction. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.