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Communication theories: Origins, methods, uses download epub

by Werner J Severin


Epub Book: 1676 kb. | Fb2 Book: 1391 kb.

Book by Severin, Werner Joseph, Tankard, James . This book has been a mainstay in Communications Theories courses in universities across America for most of the 21st century thus far, but it hasn't been updated much since its original publication in 2000.

Book by Severin, Werner Joseph, Tankard, James . For a book that talks about Mass Comm. It makes me wonder how much progress has been made in the field in the 12 years since this book's initial publication.

Communication Theories book. Goodreads helps you keep track of books you want to read. Start by marking Communication Theories: Origins, Methods and Uses in the Mass Media as Want to Read: Want to Read savin. ant to Read.

Severin, Werner J. (Werner Joseph). The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field.

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Bibliographic information. Communication theories: origins, methods, uses. Werner Joseph Severin, James W. Tankard.

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Communication Theories : Origins, Methods, Uses. By (author) Werner J Severin.

Limited c ideas had been developed at Bell Labs, all implicitly assuming events of equal probability. Harry Nyquist's 1924 paper, Certain Factors Affecting Telegraph Speed, contains a theoretical section quantifying "intelligence" and the "line speed" at which it can be transmitted by a communication system.

Автор: Werner Severin Название: Communication Theories: Origins, Methods and Uses in the Mass Media ISBN . This book offers students a comprehensive, theoretical, and practical guide to communication theory.

Описание: Applies communication theories to the mass media with examples from journalism, broadcasting, advertising and public relations.

3 Werner J severin & Ames . ankard Jr : Comunication ods-Uses :Hastig Houses Publisher, NY communication Arts Book, 1979, P 129 4 . W Widjaja, Ilmu Komunikasi: Pengantar Studi, (Jakarta, Rineka Cipta, 2000), h. 30.


Communication theories: Origins, methods, uses download epub
Social Sciences
Author: Werner J Severin
ISBN: 0801300487
Category: Politics & Social Sciences
Subcategory: Social Sciences
Language: English
Publisher: Longman; 2nd edition (1988)
Pages: 351 pages