Cross-Cultural Marketing download epub
by Sonny Nwankwo,Robert Obadiah Rugimbana
Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice.
Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place
Cross Cultural Marketing book.
Cross Cultural Marketing book. Sonny Nwankwo, Robert Obadiah Rugimbana.
Robert Rugimbana, Sonny Nwankwo. Traditionally International Marketing texts look out from one culture and attempt to export or adapt ideas that work at home to a different culture.
Cross-cultural Marketing. Robert Rugimbana, Sonny Nwankwo. Cengage Learning EMEA, 2003 - 370 sayfa. Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and will examine the importance of the cultural context in different societies' marketing practices. Marketing has a strong cultural context and a great deal of marketing activities take place in settings that are context-specific. Thus, cultural contexts of marketing have become inescapable issues in both the study and practice of marketing.
Mobile version (beta). Management Decision, Volume 41, Number 3, 2003. Sonny Nwankwo and Robert Rugimbana.
Cross-Cultural Marketing by Nwankwo, Sonny Paperback Book The Cheap Fast Free.
Cross-Cultural Marketing by Robert Rugimbana (English) Paperback Book Free Shipp. Cross-Cultural Marketing by Nwankwo, Sonny Paperback Book The Cheap Fast Free.
Cite this publication. 1992: One Man's Gleanings; A Round Up of Books on Cricket, Rugby League and SoccerJohn Williams and Stephen Wagg (eds): British Football and Social Change; Getting into Europe. Leicester: The University Press, 1991: 258 pages. Allen Guttman, Women's Sport: A History, New York, Columbia University Press, 1991, pp. x, 339Harte, Chris.
Robert Rugimbana and Bill Merrilees - 11. Marketing to Southern Africa: The . Marketing to Southern Africa: The Implications for a Financial Service Company, Isobel Doole, Robin Lowe and Liv Kirby - 12. The Military Factor in Marketing Management in Sub-Saharan Africa, Darington C. Richards - 13. The Impact of Culture on Marketing Management Functions in Africa: The Relevance of Hofstede's Typology and Cross-Cultural Management Training, Abel Adekola - 14. Improving Trade Flows among African Nations: Lessons from the West African Subregion, Augustine M. Nwabuzor and Okechukwu D. Anyamele - 15.
Category: Politics & Social Sciences
Publisher: Cengage Learning Australia (October 12, 2002)