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PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life download epub

by Greg Stielstra


Epub Book: 1157 kb. | Fb2 Book: 1385 kb.

Greg Stielstra discusses why mass advertising and mass marketing are failing to deliver customers via these traditional . but I quickly found the power of Stielstra approach

Greg Stielstra discusses why mass advertising and mass marketing are failing to deliver customers via these traditional mediums.

Books for People with Print Disabilities. Internet Archive Books. Uploaded by Alethea Bowser on January 6, 2012.

Goodreads helps you keep track of books you want to read. The author (Greg Stielstra) does an excellent job of equating marketing to building a fire

Goodreads helps you keep track of books you want to read. Start by marking PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life as Want to Read: Want to Read savin. ant to Read. The author (Greg Stielstra) does an excellent job of equating marketing to building a fire. Marketing, when done correctly, is like ministry.

Greg Stielstra discusses why mass advertising and mass marketing are failing to deliver customers via these traditional .

PyroMarketing : The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life. The era of mass marketing is ending replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. Don't let the nay-sayers stop you from becoming the best marketing person at your firm.

I wrote a book called PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life (HarperCollins, September 2005) and another called Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers (Wiley, May 2009)

I wrote a book called PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life (HarperCollins, September 2005) and another called Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers (Wiley, May 2009). I worked in marketing at Zondervan for fifteen years where I served as the marketing director for The Purpose Driven Life, the bestselling hardcover book in history. I like to hike, a climb mountains. I enjoy reading and good coffee. I design and build loudspeakers as a hobby. Oh, and I once drank a beer with Dan Quayle.

Marketing Resources: Time, Money, People 4 Steps to Pyromarketing: o Gather the driest . Let them do the marketing for you and let them spread the flames

Marketing Resources: Time, Money, People 4 Steps to Pyromarketing: o Gather the driest timber pick best target consumers. Let them do the marketing for you and let them spread the flames. o Save the coals Keep the record of the people you encounter during your marketing base to know who bought it and who didn’t for later reference Conditions that help Mass Marketing in 1960 o Limited choice and plentiful supply o High consumer demand o Clustered Consumers Everyone lives.

The era of mass marketing is ending-replaced by the power of customer evangelists unleashed through a. .

The era of mass marketing is ending-replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing.

For them to lose in the opening round was quite the stunner, and more than depressing for the alumni and current student .

For them to lose in the opening round was quite the stunner, and more than depressing for the alumni and current student base. I wanted to keep the positive momentum going, so I tried to speak to Duke’s Hall of Fame basketball coach (Coach K) to ask him if he noticed any depression among the players. Unfortunately, (but not surprisingly) I never got a call back from him. Nonetheless, the insane popularity of the topic made it very clear that we were on to something.

The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business.

Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power?

The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system that optimizes your advertising dollars by targeting the right customers and then converting them into unpaid sales and marketing evangelists.

Tapping the latest research into the brain and human behavior, Greg Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure—while PyroMarketing principles deliver powerful results over the long-term and for less money. Illustrated with case studies including The Purpose-Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of the Christ, PyroMarketing is a comprehensive strategy that can help any business reach and retain new markets.


Comments: (7)

Oghmaghma
If you are not using the techniques outlined in PryoMarketing now, you will be in the near future. Why? Greg Stielstra discusses why mass advertising and mass marketing are failing to deliver customers via these traditional mediums. With thousands of messages coming at consumers everyday and the wide use of devices such as TIVO what's a marketer to do?

In PryoMarketing readers will learn to begin a marketing campaign with the most likely customers who Stielstra calls the "driest tinder." With numerous references to "fire" throughout the book the point he drives home by using the analogy is that in order to start a fire you don't try to light a log on fire you light the "driest tinder" or the people most likely to be interested in your product or service.

Stielstra discusses in great detail the successful application of this technique in the promotion of Mel Gibson's "Passion of the Christ" and Rick Warren's "The Purpose-Driven Life."

As a book publicist and book marketing expert myself, I can attest to the importance of the valuable information found in PryoMarketing.

Scott Lorenz

President

Westwind Communications

[...]
MisterQweene
When I picked up "PyroMarketing" I expected to find another forced metaphor presentation of basic marketing principles.

The book has a bit of that.. but I quickly found the power of Stielstra approach. The 4 steps are presented in contrast to more standard reviews and were easy to follow in a fresh approach to marketing thought.

It's familiar territory, but Stielstra's passion for modern branding and promotion done right, and the examples of the powerful campaigns he reviews have stuck in my mind and ignited a bonfire of ideas for my own projects.

If you want to see a product or new idea catch fire and grow exponentially, "PyroMarketing" is a great place to start.
Raelin
I really wish you could give 4.5 ratings, because it wasn't quite a 5! I choose four because it was really great and helpful, but it's focus was from a christian marketing perspective. I think this was fine and have no problem with it, however, no examples were given when working with products not geared to the chrisian population. With all that being said, I think it is a great marketing resource and the ideas are valuable regardless of what you want to sell and generate interest in. It uses a great metaphor, fire, and makes it easy to understand! I am new to the marketing world, but definetly feel the advice from this book will benefit me and am excited to start using the knowledge I have gained.

Terry M. Drake, LSW, NBCCH
Author of Live Happily, Ever After... Now!
DART-SKRIMER
I put the recommendations into practice and have had 50% success. The success came with the people wanting a free updated copy of a book that they had purchased. The downside was that none wanted to buy other books on sale. Mind you the list is whittled right down. I need to ignite them another way or start from scratch with a new lot and then get them to buy a second and third time.
FireWater
This is an outstanding book for anyone wanting to know more about marketing. I'm a Gary Halbert fan, and I've read and have a lot of books about marketing and this is without a doubt one of my top ten books to read and reread.
Grokinos
I'm reading the book now and it has opened my eyes to the WORK I must do in order to create more sales, but what I want to know is, does it work? Has anyone who has read this book actually tried the ideas and seen them work? Let me know if you have by replying to this comment. Thanks.
Bulace
I love this book!

It is timely, practical, and relevant. It must makes sense.

Plus, you get sample the book if you are skeptical at the author's web-page at [...] The entire, unabridged book is available for download in MP3.

I have read a lot of books on marketing. This one has changed my approach.
Stielstra's book puts a perspective on marketing that redefines the concept and methodologies in proliferation of a message and/or product. He backs up the ideas not only by philosophical comment, but also by human psyche study, nearly plunging to the atomic physical layer of the associated mechanics, and then works his way up to how these natural laws apply to, and are symptoms of, market perception. PhD in Biology not required.

The applications of the concepts presented are useful in more than marketing. In fact, the analogous stories and experiences would really make it an enjoyable read for anyone.

Jeff Lumetta

VP Product Engineering

Jabil Circuit
PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life download epub
Writing Research & Publishing Guides
Author: Greg Stielstra
ISBN: 0060776714
Category: Reference
Subcategory: Writing Research & Publishing Guides
Language: English
Publisher: HarperBusiness (January 29, 2008)
Pages: 256 pages